The Value of Precision Targeting | Oxford Saïd

Innovation and technology are transforming the way we live and work at an unprecedented rate. In order to remain relevant, marketers need to leverage emerging technologies to meet changing consumer behaviours, improve engagement, and achieve data-driven impact.

In this video, L’Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School, University of Oxford, Andrew Stephen, explains how precision targeting on programmatic advertising platforms can help your brand’s message reach the audience most likely to respond and take action.

In the Oxford Digital Marketing: Disruptive Strategy Programme, you’ll discover how to capitalise on the power of social media, and learn to effectively use emerging technology and digital marketing channels. Investigate how consumer behaviour and media consumption have evolved, and develop strategies to adapt your marketing approach.

Eight weeks, entirely online.

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