Qualcomm CEO Cristiano Amon Paints A Picture Of The Future Automobile At

Qualcomm is one of the more exciting companies to research and write about in the tech space as it is driving so much innovation in the smartphone, IoT and automotive space. The company isn’t new to the automotive space as it has been supplying it for over twenty years. Currently, the company has a $10B automotive backlog and in 23 of 26 car brands that places it as one of the top automotive suppliers. What’s been a little quieter was the company’s foray into autonomous vehicle (AV) technologies and 5G for the car experience. This week, Qualcomm attended the IAA Mobility conference in Munich, Germany, where Cristiano Amon gave the keynote on the presence of how 5G and other advanced technologies will impact the automotive industry. I thought this was an interesting topic so let's take a look at Amon's key talking points and also look at what Qualcomm announced yesterday in partnership with Renault and Google. A couple of months ago, Cristiano Amon took over as Qualcomm CEO, and I wrote a piece on Amon's vision for Qualcomm as a leader in 5G and mobile SoCs. The IAA keynote was one of the first times we were able to hear Cristiano Amon speak about the future of the automotive industry, and, I have to say, it is very in line with the vision he laid out previously. And that’s a good thing, in my opinion. Referencing that vision will help us see how the future of automotive is being built at what Qualcomm calls the Connected Intelligent Edge (CIE). You can hear more about Amon’s vision for the Qualcomm future in my interview with him at our Six Five Summit 2021.5G and the automotive industryThe first step to achieving a CIE is the establishment of reliable low latency connections. Amon elegantly pointed out that the CIE is made possible by the convergence of ultra-fast 5G connectivity, alongside high-performance, low-power computing, and on-device AI technologies. 5G also allows us to be connected to the cloud all the time, and if 5G is to be as abundant as electricity as Amon said, the automotive industry will be reached by 5G in countless old and new ways. When I think of where 5G and telematics fits into the automotive industry, I think of autonomous vehicles. I have said many times that I believe that AV will be one of the most impactful technological innovations in our lifetimes. Amon's keynote broke down other areas or subcategories of the automotive industry that 5G will impact deeply, changing the way we experience our vehicles and how our vehicles are connected to everything.5G will help the automotive factory bring in new car services and change the way we do maintenance and car sales. Automotive factories will be connected to the cloud and everything else so that the production of a car is more adaptable. Amon expounded on the capabilities of smart factories that allow for multiple products to be built on the same line. Amon says it will change the concept of economies at scale.

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