The Psychology of Colour, Emotion and Online Shopping

Check out some of my other videos!
Your Brain's Facial Recognition Technology:
Your Warped Perception of Time:

Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video.

References:

Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363.

Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration.

Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69.

Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280.

Images: Wikimedia commons

[LukeBeacon]

This video is very helpful thank you for providing proper references!!!

[leukocyteofdoom]

The intentional use of color is especially evident when it comes to social media sites, as they all seem to use *_blue_* extensively (also, white): _Facebook, Twitter, Tumblr, LinkedIn, Myspace_, etc. 

[ozvenkatachalam]

Luscher's color tests are very impressive.

[RMoribayashi]

I'm colorblind and can't see red. What is the psychological effect of color on someone who lives in a world that is only made up of combinations of blue and green?

[alanathorburnwatt]

love this video and learned a lot, thank you!

[rektdedrip]

The music is the same music from Kerbal Space Program.

[DrJohnWatson]

This is the music used in Kerbal Space Program lol

[hamishgibson]

Good psych research supporting work of key theorists in this area.

[teabooksandwho]

This was such  interesting video. Thanks for another brilliant upload!

[joeyphan]

Omg I use the same theme on google chrome at 2:25

[MrCreativendividual]

Beginning of the video:
Blue, is gloomy and melancholy,
Then it's:
Calm and cool..

@3:25 its about complementary colors magenta and green don't really go together.
Not to knock your channel, I still found this interesting.

[MrShamean]

Was the experiment with the couch and the blue/green background conducted in a close environment? Was the need of people for a new couch factored in? If the experiment was conducted on the same community, was the fact that people did not need a couch at the time considered? If the experiment was conducted on 2 different communities, was the financial status of each community considered? I just don't buy the conclusion they drew from the study.

[lulylulyanka]

is that not the song from corage the cowrdly dog episode with the guy that always smiles and ryms?
i can't look at this because the music scares me!

[Eastmanism]

Any Color we - you - me - us - i like at any time in movement and presentation. Communication is more than letters and words and images and intuitive actions. What's you favorite color and/or Any color you like..

[OJagg]

Great video.... Maybe invest in a better audio set up though...I'm no audiophile, just sounds a little echoey

How did the subject browse the internet in an MRI machine? It'll grab a wrench from across a room with force...

[BeCurieUs]

Good ol Goethe,  Elective Affinities has been on my amazon list forever now...one of these days I will get to it!

[LUKELECTRIC]

Great Video, but you show colors wrong way. Red should be on the left and violet/ultraviolet on the right since those are the most energetic photons

[per_ringnes]

I prefer - blue, grey and brown. but in some rare occasions: red, like a tie when i am your boss.

I dislike - green and yellow because they are simply ugly. 

[feredayproductions]

Found the video incredibly useful, just wondering if you could enlighten me on where you found the study results/statistics?

Thanks