Introduction to Optical Sales

In this quick introduction to optical sales, we discuss: making assumptions about customers, self-confidence, and features vs. benefits.

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This video was produced by Laramy-K Optical

Laramy-K Optical is a digital uncut and coating lab unlike any other. The only exclusively uncut lab in the country; we provide our customers with independent, high-end alternatives to corporate brands. Through craftsmanship, technology, and independent, innovative vendors like Younger, IOT, A&R, and Quantum Innovations we offer our customers the Integrity portfolio of freeform lenses and coatings. Made in the USA, the Integrity brand is not a generic house-brand, but is the absolute best available, designed to give the wearer that “wow!” experience.

In addition to the digital line, we still offer conventional surfacing, including glass. Maintaining traditional equipment gives our customers vastly more flexibility in their dispensing, particularly when it comes to more difficult prescriptions.

[phototristan]

Thanks for all you do. If more optician businesses would follow your advice, the world would certainly be a better place. I can't tell you how many times I've had bad experiences, the opposite of what you teach!

[pbryan]

Brilliant. You have great content and a great camera “presence”.
Looking forward to deep diving on your channel 👍

[luisgomez]

Hello Laramy, I'm Here listening to this interesting topic, about how to sell eyeglasses...thank you...

[internetfrnd]

Just wanted to give you a huge thank you! Your videos helped me pass my ABO a few weeks ago! Any recommendations for good NCLE resources?

[GeneaVlogger]

As a former optician and salesman who worked for multiple companies (national and local), it was kind of fun watching this. I always spent time learning the newest products and really trying to understand the mechanics of what made certain upgrades useful. My favorite time working optical was when I worked in a high-end luxury store where we had Cartier, Dita, Oliver Peoples, Alain Mikli, Tom Ford, and all sorts of other brands I rarely saw in most stores. Just a lot of fun to deal with the high-end frames, although a bit nerve-racking when you had single shelves with over 20k of product in just frames.

[curttheboywonder]

Passed my ABO first try because of you. Haven’t been back in a while since then. Glad to see the amazing content hasn’t stopped.

[kingmaynes]

What would you say to a customer who checks the price of the frame and asks why are the frames so expensive?

[houston]

Hello, I'm Lee Na-yoon, who has an optician's license in South Korea. My license is not recognized in the United States, so I have to retake the ABO, but what procedures do I have to take to become an optician in the United States? I need accurate information. Can I work as an optician if I pass the ABO test? Or is there a training period? I haven't been able to tell you properly, so I've been wandering for years. What do you need to know to work?

[houston]

I live in Tennessee, Jackson. I heard that you need an ABO license here. But is it right that you have to work at an optician for three years before taking the ABO test to take the ABO test? Or, can you work right after passing the test? I know it depends on the footnote, but I'm so confused because I can't hear it exactly.

[akramqureshi]

sir good morning I WANT TO START NEW BUSINESS I AM FROM NORMAL CLASS FAMILY . I HAVE SHOP IN MAIN ROAD WHAT TO DO START BUSINESS

[myname]

Subject: Request for Video on the Importance of Matching Eyeglass Frame PD to Patient PD in High Prescription Cases

Dear laramy-k optical,

I hope this letter finds you well. I am writing to request the creation of a video that addresses the significance of aligning eyeglass frame pupillary distance (PD) with the patient's PD, particularly in cases with high prescriptions.

As you know, precise alignment of the eyeglass frame PD to the patient's PD is crucial for optimal vision correction. In instances where the prescription is higher, the impact of misalignment becomes more pronounced, leading to potential visual discomfort, distortion, and reduced effectiveness of the corrective lenses.

The purpose of this video is to educate both eyecare professionals and consumers on the importance of ensuring a perfect match between the frame PD and the patient's PD in high prescription scenarios. By demonstrating the potential issues that can arise from misalignment and highlighting the benefits of a precise fit, we aim to promote awareness and adherence to best practices in the eyeglass fitting process.

Your expertise and engaging communication style make you an ideal candidate to present this information. We believe that such a video would not only serve as a valuable resource for eyecare professionals but also empower consumers to make informed decisions when selecting eyewear.

Thank you very much for considering this request. We look forward to collaborating with you to create a compelling and informative video that will contribute to the improvement of eyewear fitting practices.

Best regards,