The Absolute Chaos of Concord

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Concord was a sizeable investment for Sony. Here's how it panned out.

LINKS

MUSIC
Sweet feelings - thbd

First class - peyrios
Mood - Peyruis
Live Together - Peyruis
Us - Theo Dor
Callin - peyruis
Classic horror

- kevin macleod
Acid Jazz - Kevin macleod
Agnus Dei X - Kevin macleod
In the eyes - peyruis
Fuzz - Peyruis

[bigbosstube]

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[fluffieBread]

Here is a fun fact: On some media site such as FB, Sony bought ads contract for Concord, the game then died BEFORE the ads contract run out, so even after the shutdown, some of Concord ads were still running. The game died before its own ads, funny.

[rayden.richter]

The entire lifespan of Concord was shorter than how long it took to create this video

[masterpiece]

The lifespan of the common housefly is 2 weeks.
A housefly outlived Concord.

[SnivyDS]

This video has officially been up longer than Concord was.

[drunkenhobo]

I work in a high school and the most telling thing for me is that during the week of Concord's disastrous launch, I heard some kids talking about Overwatch so asked if they knew about Concord.

Not one of them had heard of it. Their target audience didn't even know the game existed.

[XMColtCommando]

*"It costs 400 million dollars to run this game, for 12 days."*

[skyair]

There’s indie developers that would break their legs for .001% of that kind of life changing money.

[HiddenForbidden]

My favorite part was people literally throwing themselves off of cliffs in the game’s last few hours just for the Achievement Farm before the servers shutting down.

[briffsqueeze]

Concord was my #3 most viewed game on YouTube this year, I couldn’t get enough of watching the game burn

[doublep]

Remember, they wanted Concord to become a big multimedia franchise that would rival Star Wars & the MCU.
Let that sink in for a moment....

[deusexmachina]

Yk your game design is bad when no r34 artists dare to use your characters as source materials 😂

[jaky]

Honestly, this whole thing just fascinates me. Not because the game was good by any means, but because of how much of a colossal failure it was and fellow achievement hunters banding together to platinum the game before it went offline. This whole game’s existence and everything surrounding it is just fascinating.

[ConceptsCool]

I still find it hilarious that the concord pilot TV episode hasn't come out yet and concord is already dead.

Edit: a month later, and apparently the secret level episode (that's a mouthful lmao) isn't any better💀

[Mephy.]

Do you guys remember when everybody was joking about nobody watching the movie Morbius by Sony? The joke was the movie being so terrible and everyone was acting as if they watched it. Then Sony releases the movie in theatres again just so it flops even worse again losing more money.

I'm waiting on them to do it again but with Concord this time

[dialupdude]

“400 million for a game that will be pulled in two weeks?”
“With cheese Mr Squidward, with cheese.”

[JOLU.]

"ChatGPT version of a hero shooter" is diabolical 😭

[lqfr]

when a company instill the "positive vibe only, no need to think hard" and being critical is not allowed

[SpectJumm]

This video will make more money than Concord did

[WraithTDK]

"It's not made for you. The industry doesn't revolve around you. And not liking what we're doing doesn't matter, because it's meaningful to the people we're making it for."

This is the attitude of studios that make games like Concord or Dustborn. Here's the rub: that atitude is COMPLETELY justified...if you're making an indy game. It's justified if you're making a game with a small tomoderate budget. If you're crafting something meant for a niche audience, where you only have to sell 20k-50k copies to be profitable. And there's nothing wrong with making those type of projects, either.

BUT: if your idea is to go for broke, to throw the entire weight of your massive studio at a project, to make a balls-to-the-walls, headlining AAA IP? Sorry, no. That mentality is not going to work. An unproven, largely theoretical "modern audience" is not something to risk $400, 000, 000.00 on. For that, you have to figure out exactly who plays the genre of game that you're selling, exactly what that audience wants, and cater it HEAVILY to them specifically. Because if you don't hook the biggest possible player base, you're hosed.