WHY Your Business Name SUCKS (& How To FIX It!) - Story - #RisingEmpires Ep. 1

The pilot episode of #RisingEmpires teaches you hidden secrets of creating a valuable brand name. It goes way beyond other "how to name" posts out there. It digs into the easy-but-subtle tricks that big brands like Nike, SpaceX, & Uber use to win.

Matt had a vision to beautify the environment and spent three years building his landscaping business, Care for Lawns. Seeking growth, he hired advisor Jared, who suggested a rebrand. Initially resistant, Matt learned that a name carries significant weight in a brand’s success. Jared explained that memorable, evocative names like Google and Nike helped build their empires. After much deliberation, Matt realized the potential of a powerful name and decided to change it for the better.

Jared guided Matt through the nuances of choosing a name that’s memorable, easy to say, and meaningful. They explored the impact of short, punchy names and the importance of language creation. Examples like Uber and Apple showed how a name change can lead to greater brand recognition. Jared emphasized that while Care for Lawns clearly communicated the business, it lacked the broad, inspiring impact needed for global reach. They brainstormed new names, aiming for something that resonated deeply and could stand the test of time.

In the end, Matt chose the name Sylvan, signifying his commitment to natural and sustainable landscaping. This new name marked the beginning of his journey from a small business to an industry leader. Matt's story illustrates the power of a name in shaping a brand's future. By embracing change and thinking big, he positioned his business for lasting success. If you're curious about how names like Apple came to be, check out the next video for more inspiring stories. Continue to believe in your dreams and rise to build your empire!

You deserve an empire, or a high-value brand, or just to reach a higher-level for your business -- and to achieve it, you'll need deeper insights than average. You'll need truly fresh views. You'll need empire-level wisdom.

We're giving that through #RisingEmpires , let us know if you want the series to continue by sharing it. And if you want other advice similar to this, sign-up for...

★★★ SECRET BONUS VIDEO ★★★

📜 HOW TO NAME YOUR BUSINESS 📜
1. Make it spark feelings.
2. Make it tattoo-worthy.
3. With an ideal domain name.
4. Have punchiness & longevity.
5. Simple & short is better.
6. Don't compound words.
7. Aim to create language.
8. Make it broadly flexible...
9. ...But also fairly focused
10. Represent your essence

★ RECOMMENDED VIDEOS FOR YOU ★
If you enjoyed this video, you may enjoy these other videos from Evan Carmichael:

❤ HELP TRANSLATE THIS VIDEO ❤
If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact.

♛ BUY MY BOOKS, CHANGE YOUR LIFE ♛
Some used the ideas in these books to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours.

✉ JOIN MY #BELIEVE NEWSLETTER ✉
This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love.

⚑ SUBSCRIBE TO MY CHANNEL ⚑
If you want to do great things you need to have a great environment. Create one by subbing and watching daily.

ツ CONNECT WITH ME ツ
Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:

-----------------------------------------------------------------------------

Thank you for watching - I really appreciate it :)
Cheers,
Evan
#Believe

[NameMeAverage]

"An average name pushes you into an average impact."

I actually take offense to that.

[donjtrump]

Very valuable video, i think the one important thing you mentioned is A NAME THAT CAN GO ON MULTIPLE PRODUCTS

[markettree]

Great advice! But don't let the lack of a cool catchy name stop you from moving forward with your business. Too often, would-be entrepreneurs use this type of perfectionism as an excuse to never actually pull the trigger on their business and they end up losing steam before they ever execute.

[MPowerRSA]

Best video I’ve watched on Branding and company name!

[fjodorf]

Great animations, but please work on the sound quality. It’s the bottleneck that makes your video seem unprofessional.

[InvestingHustler]

I come to this channel for motivation and inspiration not to be told I suck !!!



Lol jks love your channel !

[tundeilori]

This video is an Eye-opener.. I love it! Evans.

[joes]

UGH THIS IS WHAT I NEEDED! Everyone is telling me the brand name is okay but i don't see it long term! this is the sign i needed. People in branding get it!

[eugenefernandez]

If the name sounds weird or exotic you have a winner. Remember in branding imagine the name repeated in a commercial, instagram, fb and so on over one million times. Make a jingle and a slogan and repeat it for a few days and envision the future. If you can you got a winner. Let the brand name sound way different then what you do. Dont involve what you do in your name. Trust me I been studying this for a long time. Remember if its a shit name that is still ok. The ultimate way to get to the top is the story and the culture behind the name. What emotion do you consumers get when they buy your product or service.. Example Fedex imagine you just came up with that name does it sound dumb maybe but now it sounds normal because the key is brand awarrness and repetition. You get the idea have a great day.

[lewisburton]

What do you guys think of names such as Save-A-Lot, Build-A-Bear, Rent-A-Center, Chic-fil-A?

[felicia]

Excellent info. Thank you! I have lots to think about. 🤔

[thecatnextdoor]

I have my products ready to ship from China but still cannot think of a brand name to be put on the packaging. I will be selling men's wallets, what can be a great brand name?

[inspirepaulreacts]

watched a few videos on this topic and this is the best one

[adriancastaneda]

"S-mart" is the most popular mart from a city in Mexico ;)

[cynshineonline]

I live for the animations!!!
#Believe #Focus #BTA125

[sujathareddyp]

Sir can you tell me if i want to start new IT company start with S letter. Can you give any idea

[jayantvedwan]

AweSome,
It left me with full of ideas.
Thank You, Evan ;)

[yeahrightbear]

My problem with this is no one starting a lawn care business is planning on it becoming an international billion dollar company. When you're just a local business the name doesn't matter all that much in my opinion as long as it's reasonable. I think for a local business the most important thing is to make it clear what it is you do.

[VideoSoMuch]

Great video guys!! Cool animation and you went to the next level to demonstrate how other great brands have created great names. I send people my own vid about making names allll the time, and now I have another one to send them. In fact I know someone to send it to right now, lol!

[jeremylundin]

What about for freelancers, artists, consultants, producers? Like Drake, Kanye West, Kim Kardashian