Brand Storytelling.tv | Kate Santore | The Sweet Pleasures of Coca-Cola's Storytelling

Joined by Kate Santore, Sr. Integrated Marketing Content Manager at the Coca-Cola Company, Brand Storytelling takes a look at the new Coke & Meal Strategy, Coca-Cola’s use of influencer marketing, and the evolution of the beverage giant’s storytelling over the last 125 years.

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Thanks to Coca-Cola and Kate Santore

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[TrentKennelly]

Excellent points! You can be engaging AND sell people on your product/service.

[domingoabrego]

This is awesome information about how to do storytelling!

[b-Maker-Street]

_"It's no longer a one-way dialogue"_ There speaks someone who's never learned basic Latin - dialogue has _never_ been one-way; it's an impossibility! Dialogue literally means *a conversation between two or more people*. How do these people get these high-paying roles, when they don't even understand what they're saying? 🙄