Powerful LinkedIn Prospecting: The 4 Dos and the 4 Don’ts

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50% of salespeople are using LinkedIn to beat sales quota. Social selling is the new name of the game.

In fact, 90% of C-level executives ignore cold calls altogether, especially since 84% prefer consulting social media before making purchasing decisions. As a result, cold calling to fill your pipeline is on its last legs.

On the flip side, three-quarters of all sales representatives are not getting any social selling training, and you can see why I wrote this article.

So how do you generate prospects using LinkedIn? And what should we avoid doing on the platform too? So let’s get into some LinkedIn prospecting tips.

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This video is about: Powerful LinkedIn Prospecting: The 4 Dos and the 4 Don’ts

[Genie_boo]

Great breakdown on LinkedIn prospecting, love the focus on social selling over cold calls. The 4 dos and don’ts are solid advice for building genuine connections. Definitely worth a watch!

[mrsprice]

Hey Eric, I found great value from this. I know people on LI are used to being pitched to for opportunities. This is a great way to approach without being creepy.

[deepakchander]

Your video perfectly makes sense. Very insightful. Thank you.

[leannamiller]

So good! Thank you Eric!!! I just changed my headline, hopefully I added more information and authenticity!

[BuNina]

I Liked the boring sales rep title quite original

[patandderry]

90% of executives ALWAYS ignored cold outreach. So that is a meaningless stat.

The salespeople who are good at it are still getting as many meeting as they used to, largely because the time wasting idiots who were being ignored are doing even less of it.

[CamReedy]

Wow Eric!! Great video. I’m in B2B sales, and this is amazing

[jcs]

You state that 90% of executives ignore cold calls, yet in another video you said around half of executives prefer to be initially contacted from cold calls... so are you just another "YouTube expert" or do you actually know what you're talking about?
Do you understand sales only as much as you understand math?