What is a brand? What role does a brand play in business?

#brand #branding #whatisabrand
What is a brand? What role does a brand play in business?

Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this video, we cover, in easy Branding 101 terms, where do brands come from, what role a brand plays in business, and look at two case studies of world-class branding and branding strategy examples.

We look at what is branding, brand strategy and branding basics, in thinking about branding your business. How to build a brand, includes building a personal brand, follows clear branding principles and branding guidelines. With the right framework, anyone can do brand-building and create brand purpose to make an effective brand that supports sales.

0:00 Introduction
1:14 What is a "Brand"?
2:59 Where did Brands come from?
9:48 What role does a Brand have in business?
12:49 Case studies across four industries-who is doing well?
14:53 Case Study: Apple • Design foundation to Product & Consumer proposition
17:33 Case Study: IKEA
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🔎RELEVANT HASHTAGS:
#brand #branding #whatisabrand #branddesign #businessbranding #brandplanning #brandingprinciples #branding101 #brandingguidelines #personalbrand