The 1st Generation Mercury Cougar Its History, Models, and Features

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A look at the first generation Mercury Cougar from 1967 through 1970 including the models, options, and performance editions. At look at Mercury’s performance pony car and discuss IF it’s a better version of the Mustang.

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My first car, in highschool 77, 78 was a 67 Cougar GT 390 C6 auto. Man I would love to still have it. Sold it in 79 and bought a 69 Plymouth Roadrunner. Ahh, those were the days for street racing.

citizenpower
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The 67-70 Mercury Cougars will always be my favorite.

CJColvin
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In 1975, my father got our family it's first 2nd car - a 69 Cougar GTE with the 7 liter engine. Dad said it was mom's car, but he drove it as much as he could. My mother never got used to the horn being inside the steering wheel rim and she'd blow the horn when turning into a parking spot. The car had tons of torque, but so nose heavy that anytime it snowed, the rear end would always slide. Too bad Dad sold the car in 78 because it would be a collector car today.

gregdcross
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I am a huge cougar fan. Nearly bought a 69 in 1993 while stationed in Nebraska. I passed on it due to low airman pay and it had some rust poping out in all the usual.places. I now own my dad's 70 Mach 1 he bought new in October of 69. It's a great car, but I still want a 69 or 70 Cougar to add to my fleet. Maybe some day. Great videi, and I appreciate your channel.

proffitt
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some friends of mine had a 68 & 70 back in the 80s.i loved them.a touch more comfortable than the mustangs of that era.the 70 with the 4bbl. cleveland was a nice combo.

timkis
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Brought back memories. I had a '67 and a '68, both with the small block, my friend had a '68 XR7 with the 390, and a cousin had a '69 with a 351W. I had a '70 Mustang coupe that I liked better, it felt more connected with the road.
I now have 2 fox bodies

bradmaas
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First car was a red ‘68 with a 302. Also had a ‘76 xr7 with a 351W. Much bigger car.

kevind
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Thanks! Tony I love all your videos even if you put other makes or models in . I love all cars but Ford stands out the most. Just look!
Mustang will out last most of the others.
Thanks again my friend and Cheers 🍻 2 U!

roymorgan
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My 1st car back in 1976 was a 1970 Cougar XR7 green with black interior powered by the 351W and FMX transmission, I still have the car today, turning it into a Eliminator "Tribute".

mikesymmons
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Im a Mustang fanatic. My first car was a 70 Mach 1. I’ve owned 10 different Mustangs over the years and yes it is. It is a better classier car than the Mustang. 67 is my favorite year. I hope to own one of those

shaindaman
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My favorite cougar is a 1970 SCJ Eliminator 😎👍

victorxavier
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My big bro back in the day had a 68 and man would it go! He was a big time chevy boy but he loved his Kitty Cat! Thanks to him i became the mustang fan i am today. He owned some nice cars after that but i was always more impressed with that Merc than any of the rest. Sure wish he was still around to drive my coyote. He'd be so impressed and would just be grinning from ear to ear! Thx Tony!

newedge-zd
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SVO looks great behind you... I agree with you. They are both great cars to have each one with their own unique reasons to own it. I wouldn't mind owning both :)

SmackeysGarage
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I find it interesting that Mercury heavily marketed the Cougar as “a Man’s Car” for its first few years but then switched to marketing it to females starting in 1968, per the magazine advertisements shown. (Granted, Cougars still came in “male-oriented” performance versions.) This jibes with my memory of Cougars from that era, when it seemed that more women than men drove Cougars. Guys preferred Mustangs (less ornate, “soft”, etc.) for their performance aspects.

gmck
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No 2 barrel carb was available on any Eliminator. All 4 barrels, only. The Boss 302 engine was available in the Eliminator as well in either year. Performance first? Cougars always had a V8 as a base motor. The Mustang base engine is a 6 cylinder.

kennybailey
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My dad had a 1970 convertible 2 door candy apple red cougar. He bought and sold several mustangs but i liked the merc!

dalewier
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First one I ever saw or even knew about the Eliminators was a friend got one when I was in high school it was a beautiful green. Later after graduation I was working a warehouse job around 1981and two guys were finding them and getting them pretty cheap. He had a red model and a blue one he drove a few times to work. Mind you they were in drivable condition, but interiors were severely in need of work and the stripes had cracks and while most the paint was original, they need repaint.

Wooley
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My favorite is the 69 Eliminator. Shelby did do some work on the 68 model

stevehei
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I always admired the Cougar... A really Cool 😎 pony car...

RoadRunnergarage
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At 16 years old I was fortunate enough to be able to buy a brand new 1972 Mercury Montego GT. Right after getting it my friends mom decided she wanted to sell her 68 Cougar XR7 and I was ready to sell my new car for that Cougar. My parents wisely prevented me from doing that. My dream is to someday get a 68 Cougar GT-E.

michaelwarner