How to Price Your Work as a Freelance Motion Designer

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Knowing how to price your work as a freelance motion designer is HARD!
Are you undercharging? Are you overcharging? Will you scare the client away mid-negotiation, or will you end up settling for a price you’re unhappy with?

Having the confidence to charge your worth is one of the best things you can learn as a freelance motion designer - whether you work via day rates, project rates or even values-based pricing.
In this video, Motion Hatch Founder Hayley will teach you how to price your work as a freelance motion designer and how to communicate your pricing with confidence.

In this video you’ll learn:
Different ways to price your work
How to find out your rate
How to feel confident when saying your rate
How to raise your rate every year
How to charge more by niching down
How to negotiate like a pro

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Please note this video is NOT financial advice and is for educational purposes only you should always do your own research.

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Chapters

00:00 - Intro
00:34 - In this video
00:54 - How to price your work
02:54 - How to find out your rate
05:45 - How to be confident when saying your rate
07:08 - How to raise your rates
07:40 - How to charge more by niching down
08:06 - How to negotiate like a pro
10:16 - Recap

[MotionHatch]

How do you price your motion design projects? Do you use day rates or project fees?

[bola_studio]

Yes, I'd love to watch a video about how to get to direct clients and niche down!

[arturoacevedo]

I was just asked this morning about my rate again. I had Chris Do in my head saying that hourly rates don't work in our favour but having a day rate as you explained here is really helpful to give a project estimate, let them know you're or not within their budget. Makes things simpler.

[beachchickensmedia]

thank u for this video. very helpful for me to rewatch in between jobs

[robbiefripp]

I'm currently using a day rate. I just started freelancing so I'm still really new to the whole pricing thing. It's definitely a goal of mine to learn how to properly do project based and value based pricing. I really enjoy Motion hatch! It's been providing me with some great advice. I'm stoked you've launched a Youtube channel :)

[samyakjain]

That was quite insightful and really helpful as well, thanks for the information.

[loonydreams]

This all sounds like great advice to me, and thank you so much for it! But there's one thing I don't get. Why does it matter what is normal to charge in MY AREA if I work remotely and internationally and don't have a single client from my area?

[OFGAnimationStudio]

Great insights about how to price our work. Thank you Hayley. Looking forward new videos :)

[marisolmourelle]

This video has been very helpful, thank you! I'd love to watch another more in depth video about project fees :D

[LeighWilliamson]

I charge both day rates & project fees. Sometimes hourly. All depends on the client's needs as well as my needs should I be jugglying multiple mini projects when the larger projects are few. I find project fees sometimes frustrating as some clients really try to max out their limit of changes beyond agreed on. Day rates can also be a sticking point with some companies as you have to work safe with regards to ir35 compliancy.

[Momentai.]

If I was going freelance I'd probably pick project fee's. I like the idea of having the choice of juggle multiple projects or using extra time to work on personal things when completing a task sooner. I'd love to hear more about pricing as a 3D artist. Could a 3D artist charge more because of render times and having to figure out lighting, modeling/modeling for animation & animation, etc...) 6:11 that was funny hahaa

[andreamarshall]

Super helpful video! Thanks Hayley :))

[JosepMotion]

Hi! I'm more to project fees. It seems more natural. As the project goes forward, so does my earning. Sometimes you spend days waiting for feedback.

[juantoledo]

I’d like to see your take on niching! I go by Michael Janda’s niche funnel, but you already mentioned two different niching criteria I’d like to take into account, Skill and Style.

[kash_design]

I ended up with a combination of project based and day rates.

If I get a whole project then I calculate my hours, add buying material (like stock footage, music etc.) and put together a project rate.

For day rates, I had one day rate when starting and tried out what works and what doesn't. Later, changed that into a base rate and having additions for delivering open files, whether the project is under NDA or if it is a last minute job that needs a quick turnaround.

[dancohen-tv]

It depends on the client. Some want to book me for a day and throw whatever at me, but i'm mostly booked on a project by project basis, and I quote myself based on my day rate!

[Iparbuvesz]

Very helpful video, thanks! :)

Quick question:
We just started a partnership with a graphic designer. I am doing the animation and she is doing the graphic design for it.
How do you price animation work done this way? I know most of the time the motion designer should do the graphic part, but we are splitting it up like this.

[CodyNitcher]

Awesome video, and helpful information. So glad you're launching this channel! Is there a recommended percentage to increase your rate by each year?

[MSAM-xerk]

Such an amazing video, thank you! I have a question, as a motion designer who would offer a full package (design, animation, sound design) does this price apply for everything or just animation and you charge design separately?

[MrBeaun]

I do project fees for graphics work and day rates for motion design. I have no rhyme or reason just the way it's turned out haha.