Buyer Types- Understanding different buyers when producing copy

Understanding your customer is the first step to any marketing plan. When you understand the different buyers for your business, you can target messages, including images and copy that will fit for your customer

Different types of buyers respond to different types of messages. Effective copywriting requires an understanding of the buyers needs and interests, their demographic details, what motivates them and the types of messages that will help them commit to purchase.

Learn about buyer types with our copyrighting course