The Kulture Study: GOT7 'Encore' MV

This video is sponsored by Skillshare

For business & professional inquiries only:

Follow us on social media @formoftherapy

#GOT7 #ENCORE #갓세븐 #아가새 #KultureStudy

[NSjoha]

Fun fact: Got7 members now own the rights to the intellectual property concerning the group, such as their group name, songs, photos, portraits, even the fandom name, and more of the group.

[nh]

another thing that stands out is that they left JYPe all together. They didn't leave anyone behind in that old company. They made a decision to leave as a whole group, pursue individual activities for the time being, and promise to come back as a group in the future. They reassured us time and time again that they would do so, the biggest reassurance being the release of ENCORE

[Whin]

The other interesting thing is Jinyoung wrote this song in December, Warner music wanted to release it asap. Warner music not only help them release this song but also promoting it. I Saw how Warner music from other countries keep promoting encore on their social media, Warner music Hongkong even make a event collab with local cafe to promote encore.
GOT7 might be that first group in doing that... The not only speaking about keep together but make it true with their action.
Honesty i trust them. I think we wouldn't have to wait for 5 years maybe in one or two years. I don't know how it Will work but i know they are working hard to keep their promise.

[LauraHernandez-qint]

Got7 is one of a few groups who actually you can see how close they’re. They have such a unique and strong bound, they’re brothers. Jay B constantly feel like reminding people they’re still together, they’re still a group. And btw they own the rights to the name, songs, fandom name, they left we all of that. The mv gives a you a heartwarming feeling, it’s not supposed to be such a big thing with all the money and stuff. They recorded it before Mark leaving wanting to give us a prove that they’re not leaving

[aerynkelly]

BH, Sublime, AOMG, and Warner (Globally!) all promoted Encore. It was really cute and refreshing to see. Warner especially has very heavily promoted, and has been really engaging with ahgases. It feels like they want to prove to us they've got our boys and we don't need to worry.

[anniekkrommelhoek]

in my opinion, what will keep GOT7 together at the end is gonna be their relationship with one another. They may all go on their own path, but since they have all shown initiative to keep GOT7's name and brand, they will somehow find a way to comeback at least once a year

[anach]

GOT7 is the most genuine group I've seen and they have never made any empty promises, never... they'll make a group comeback and I can bet my life on it, that's how much faith and trust I have on them
Everyone who ever doubted them will be proven wrong when the time comes
Their brotherhood is more than just a contract and they have proven it numerous times even though they don't need to prove anything to anybody... We ahgases will always trust and support our beloved 7

[muffin]

Fun fact: warner music Korea was the one that rushed the song to come out.

Another fun fact: Warner Music sub labels (around the world) has been doing an amazing job so far to promote this one single. Buying ads, encouraging fans, and mostly doing everything JYPe refused to do.
WHY WOULD WARNER MUSIC DO IT THOUGH? 👀👀👀 THINK ABOUT IT.

[zarame]

It's got7 man...they don't just say stuff and then go away, they act, they make their promises come true! I truely believe in them with my whole heart...we're gonna see them so much sooner than 2 years I'm so sure about that!

[angelamay]

If you could see how much Warner Music is promoting GOT7 worldwide you know GOT7 is a solid group and will stay in the scene and also you would cry coz GOT7’s ex-company never did promote them worldwide

[gemmsgonzales]

I'm so proud of Got7 and i trust them. Imagine leaving JYP together, creating there own youtube, Encore written by Jinyoung, Recorded in Jackson/Boytoy Studio, Co-produce by Mark.

[agotfan]

I think will have a comeback in a year because Jackson said to Mark “see you in a year” lol.

[CandyCane]

GOT7 situation seems to be unique. Not only is Time Warner promoting them in different countries, but the guy's new companies are supporting GOT7 as well.

[tinyypixyy]

they are real hustlers. never giving up. always being humble. always working hard. true inspirations!

[Crystalbella]

Imagine a place you used to go to every day for 10+ years and now you have to find a new place. Wow

[capriciouscapricorn]

They officially left jan 19 and this was recorded in january 18...jinyoung wrote this last dec. they left as a group, not just left but they left together, and they are i say are very ready to venture out as a group and by themselves. They're very well prepared. If GOT7 said they didn't dband, then they didn't. If you're an ahgase like me, you know what i mean. As what leadernim and the members always reassure us always, I fully trust them, they are very well known to keep their words, trustworthy indeed... and also how warner music groups, not just asia but other countries as well promotes them and encore, even warner hk have a got7 encore cafe collaboration with woman boss.

[lanapugh]

I think they’re committed to the group just need some time to process leaving JYP and want some time to go do personal projects/passions without having to work around their contract. And damn, think about Mark who hasn’t had quality family time in what, 7 years? Who wouldn’t want a little break. I think they’ll be back, and it will be damn good when they do. If they could churn this out this quickly with basically $0 budget imagine if they get some investors, backing, and have time to really produce and fine tune the songs. Best of luck to the guys.

[nh]

tbh i think everyone felt a little unease when GOT7 left the company, i was the same. But I kept thinking "trust got7, they don't lie". and then ENCORE dropped and I knew they had truly meant what they said. GOT7 is different yall. Their bond says it all.

[itxmands]

when they said they were still gonna be together i wanted to believe but i also was a little bit skepticial however after they dropped this all my worries went away because they were showing us it was all true and they have such a strong bond that i know they can make this and much more happen <3 also jackson and youngjae are signed with the same company for korean promotions and they still have jackson's company Team Wang to back them up (they even recorded the song on Team Wang's studio) so i think they can make at least a tour possible as well and i will be here waiting for them because i know they will keep their word

[elisevillette]

I don't really consider myself an active kpop fan. I listen to music every day, to all different genres that exist. And I go to concerts when I can, because I like to experience live music. But I don't really take part of the whole fandom aspect such as following their schedule on Twitter, watching their performances or knowing a lot about the idols when it comes to their tastes or the known facts.
But despite that, I kind of felt like crying at the end of this song. Because you can just feel the friendship here. It's not the end of their friendship, of course, but it is indeed a new chapter for them, and the song made me feel nostalgic in a way. Hearing the fans singing "encore" at the end was a powerful emotion. I think that in a way, it shows the got7 members are strong. It must have been hard for them.
I will enjoy my memories of the concert I attended, and will for sure attend a new one if GOT7 ever do it again.
I guess I'm being sappy right now, but seeing the fans at the concert... How I wish I could have seen them one more time. Their voices during concerts are truly one of a kind. (I think I will forever remember hearing JB and Youngjae voices, it was so powerful and incredible)