Why most business ideas FAIL

This is how you do NOT do MARKET RESEARCH! But it is this "Market Research" approach that so many beginners, businesses and entrepreneurs still take. It may be fast and easy, but it often ends up in a dead end. Marketing research and all forms of getting insights and input from your customers and consumers is hugely important. It's important you understand the fundamentals and don't take this approach.

Inspired by The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You, which is a fantastic book by Rob Fitzpatrick.

[BudandDob]

I loved this omg the editing was so funny. BRILLIANT!