Designing a Value Proposition to Attract New Donors

Austin McCraw, Senior Director of Partnerships, MECLABS Institute, was a keynote speaker at the 2017 Nonprofit Innovation & Optimization (NIO) Summit. He talked about value proposition — the foundational concept that all other marketing strategies and ideas stand on. 

You might be thinking that you already have your VP in place. Well, McCraw says that a value proposition is not a vision, not a mission statement, a cause, a slogan or a business model, but rather, a reason in the mind of the customer to choose you.

Watch the video to learn how to design a value proposition that attracts customers — or, in this case, donors.