Innovation, Practice and Purpose - Adriana Machado | Vototalks Festival 2018

Sinopsis
In a highly complex world, where change is the new normal, it’s critical to include innovation, practice and purpose in our lives and in the way we run our companies. As we become conscious of the fact we are all connected, interacting and evolving, we better understand the value of people, the importance of resilience, and the need to promote positive impact.

Adriana is the Founder at Briyah Institute, Former CEO at GE Brazil, Board Member at UNA USA-MI & America Solidaria US

Adriana Machado is one of Latin America’s most celebrated women business leaders and an outspoken advocate in the impact economy space. She is a former CEO of GE Brazil, co-founder of the Berlin Future Forum Verein, and founder of the Briyah Institute, a Benefit Corporation that bridges innovation, practice and purpose. Adriana serves on the board of the United Nations Association (UNA-USA) Miami Chapter and America Solidaria US. She also serves as the Executive Director for the Brain Health Project (BHP), an initiative aimed at preventing Alzheimer’s Disease by promoting brain health and slowing cognitive decline. Adriana is a former partner at Granito Group, where she helped create the Impact Economy Foundation (IEF).

Adriana became the first woman President & CEO of GE Brazil in 2011. After a 2-year stint as CEO, she served as regional head of Government Affairs & Policy for GE Latin America. Prior to GE, Adriana was Director of Government Relations at Intel Brazil, Director of Strategic Affairs at the American Chamber of Commerce for Brazil and a political advisor at the U.S. Embassy in Brasília. She started her career as a research assistant at the Institute for Applied Economic Research (IPEA), and as a UNDP Consultant at the Strategic Affairs Secretariat of the Office of the President of Brazil.

O Vototalks Festival é um evento on-line colaborativo com palestras e debates sobre reinvenção e redesign de negócios - suas implicações, dilemas e oportunidades –, produzido pela Votorantim no momento que celebra seus 100 anos. A empresa pretende dar continuidade ao processo de reflexão e diálogo com a sociedade sobre grandes mudanças que estão impactando indivíduos, empresas e o planeta.

Esse grande movimento de transformação começou em 2016 para a construção dos seus próximos 100 anos.
As atividades que inicialmente eram focadas na liderança das empresas investidas, em 2017, se ampliaram com a realização da TechFair - um evento gratuito que apresentou e debateu novos padrões e tecnologias emergentes com um público de mais de 3 mil pessoas.