Frutiger Metro Aesthetic Commercials

A compilation of TV commercials featuring the "Frutiger Metro" aesthetic that was common from the mid-2000s until the early 2010s.

The graphics of this aesthetic use glossy textures, abstract flourishes, humanism, nature, gradient blocks, and bloom elements. It combines flat, minimalist graphics with a maximalist design philosophy. Some of these ads also have elements of other related aesthetics, including the "Vectorbloom", "Hipness Purgatory", and "UrBling" art styles.

[AysePuramu]

This feels so nostalgic, as a kid that time, I associated this aesthetic with teenagers a lot. I saw them with notebooks with Frutiger Metro art on the cover, the iPods in their pockets and always with earphones on, dressed themselves like this, and loved MTV a lot. In my mind back then, it was the "MTV teenager style". I'm from Brazil, I guess this aesthetic was truly all around.

[yabawkward]

This aesthetic wasn’t “ahead of it’s time”, it happened at the perfect time. As it fits then’s pop culture way more than today’s pop culture. What we feel now is nostalgia…

[savy]

wow, i didnt know ads could be this creative. the ads i get is just "family matters, which somehow relates to our product! get it today!"

[SomeHomesickAlien]

The fact that 5mb internet speed used to be the fastest. We really got far in technology for better and worse

[cookiemons]

Not to be existential, but It’s crazy how this style was everywhere and then it just evaporated and I never noticed the transition. like I looked away and looked back and it was different.

[Rose-wtlw]

This is what I thought being 14-19 was gonna be like. Times really aren't definitive damn

[doesthisIookinfected]

Binder and notebook covers in the 2010s:

[juST_LuKe-fwck]

2:05 I can’t believe that Jack black was known as The King of Splat in 2008, but and then 16 years later he’s just a guy in a blue shirt named Steve.

[huntrrams]

As a Gen Z, some of this was so nostalgic. Very cool I didn’t know there was a name for this aesthetic. I remembered seeing that sunsilk ad when I was visiting family in the Philippines in the late 2000s.

[veronis]

these ads are miles better than the minimalist corpo garbage we get today

[alinebeardsley]

"it's more explosive then the middle east" 0:57 we not gonna talk about that one?

[weeuuuweeuuu]

I like how it was always water color paint, never ending aux cords and 1000 speakers

[hueningkai]

this is the nostalgia that i actually can relate to cause i was ACTUALLY alive when it was around omg

[JoeContext]

The 2000s gotta be the most underrated decade in pop culture

[lizziedah]

take me back to being a kid in the 00s 😫😫

[lunarmth]

Can't believe this is considered vintage now. I feel so old now

[RetroMaster]

This aesthetic needs a comeback... like right fucking now.

[martineeniz]

I swear these were the years where watching commercials was entertaining on itself and even as kids we didn't complain. Everything they sold us sounded interesting and looked eye-catching

[n.a.]

It’s like this was the pre-hipster aesthetic that inspired the hipster aesthetic that followed in 2010 ~ 2014

[stardusst]

it's crazy that i've never seen these commericals because i'm not from the us yet i vividly remember seeing this style everywhere - commercials, t-shirts, bags, notebooks, music. and then one day it simply banished.