Frutiger Aero: Gen Z's make-believe nostalgia

Zoomers are trying to be nostalgic and it's making Millennials nervous.

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HASHTAGS: #frutigeraero #aesthetics #history

[EmperorTigerstar]

Frutiger Aero is the same to the 2000s as Vaporwave is to the late 80s/early 90s. Some real elements but highly exaggerated and romanticized.

[SXZ-dev]

I think people are just sick and tired of flat design tbh and want a return to colorful, vibrant styles

[dishh]

this is very weird? born in 96, elder gen z, and have clear memories of this style on my school computers and in tv commercials. there is also a clear reason this style is emotionally impactful for us growing up. it's how we saw the future. not sure what you're trying to accomplish with this gatekeepy video.

[PhilEdwardsInc]

i may have paradoxically been converted into a fruitiger aero fan by this video

[WittyUsername]

"Old man yells at glossy clouds"

[annoyingmultifandomname]

“you can’t be nostalgic! because i don’t feel the same way!”

[Ubylmoen]

I kinda like that it has a name. Now if I want to see it, I can just say "fruitiger aero", not "hey you know that way some things looked in 2004, but not all of the things?"

[danielc]

“Zoomers, please stop the Pokémonification of everything!” says the guy who literally Pokémonified CANADA!!

[Anthony-rbib]

I dont know how he can say that 80s and 90s nostalgia has never been outright politicized. Vaporwave itself, the whole genre, started as a criticism of hyper consumerism

[Bob-ewhx]

I think that the “future we were promised” isn’t really about climate change. I think it’s about the hopefulness that the Internet provided when it was first gaining popularity, contrasted with which many view the internet now.

[josed.]

I actually think it's cool to classify and discover aesthetic styles. It just shows how rich and diverse the aesthetics of that time were. 2000s nostalgia doesn't have to be the same as 80's nostalgia and that's ok.

[rjjames]

All i pretty much hear from this is “im 40, blah blah, gen z isnt allowed to be nostalgic blah blah.”

[oclockcereal]

I think the people who gate-keep and fight about niche subcultures like you mention tend to be hyper online rather than gen z as a whole

[NerdSpartanPerson]

As an older Gen Z, I definitely grew up seeing this aesthetic in ads, textbooks, etc., often with the appeal of cool high-tech, eco-friendly design choices. Seeing this aesthetic categorized to me isn't gatekeeping, but rather finally having a way to describe this "vibe". I know people don't seem to like it, but this categorization trend is kind of an interesting way of seeing just how creative humanity has become that we have this many aesthetics, genres, -cores, etc. and can have so many people enjoy them.

[Larinx-]

the irony of saying "erm frutiger aero isnt actually a thing" while being able to very very accurately describe, identify, and categorize it consistently, is very strange. You do have a point that sometimes some people can maybe tend to possibly over categorize and subdivide labels, but why yell at a cloud like that when talking about an aesthetic that clearly captured a particular look of a certain era? This feels more like a case of being proud of being meta, like this odd pride in being the first to say "this isnt a thing", rather than some substantive debunking of an aesthetic.

[Beaccof]

15:40 its being able to google exactly what you mean
googling "00s aesthetic" or "00s computer aesthetic" or "00s 3d graphic aesthetic" will not get you that specific "frutiger aero" style

[lucyinchat]

Fun Fact: Hyper-Categorization for the sake of categorization pretty clearly originates from Millennials. 2005-2015 was the heyday of that kind of thing. What we’re doing is called “Absurd Specificity”.

[amonprassodia]

"A lot people have this obsessive desire to name, and sort, and categorize as specifically as possible."

Biologists: 👀

Linguists: 👀

Physicists: 👀

The basic instinct of human mind: 👀

[WoodEe-zqqv]

3:20 "The Gen-Z tendency to make everything a Pokemon"
Did this friend of yours realize he was speaking to the writer of *Canadamon: Canadian Culture Monsters*?

[Jalapinecone]

I think the reason why this generation tends to hyper-categorize everything is because we have grown up in a time where there is an internet full of things that require keywords to search for, and the internet is our main interface with culture. In previous generations if you heard a song you liked, you didn't need a very specific genre to describe it because your only ways to listen to music were on a radio station, which plays broadly similar music, or to buy a cd from a cd store. If you liked a song you'd just tune into the same radio station, or you would ask a music savvy friend or a shopkeeper at the CD store for a recommendation and they'd point you to something similar. There was no technological interface that you needed to use to find it. Nowadays if I hear a song that i like, I need to link it to a word that I can put into google to find more music that is in a similar style. It doesn't suffice to tell google that I want to listen to electronic music, I need to tell google that I want to listen to speed garage, or colour bass, or jungle, or psystyle, and that will let me find what I want to listen to