PPC vs SEO | The Epic Showdown

It's no secret that being on the first page of Google can be a major key to your company’s success. Visibility brings more traffic, higher rankings, and better promotion. And ultimately, these elements impact your business' bottom line.

PPC and SEO are both effective marketing tools but should you be running both? If not, which one should you be using? If yes, which one should you be using first?

While some advertisers are trying to find ways to rank higher with PPC campaigns, others are searching for ways to reduce costs on their list of marketing campaigns by using SEO.

In this video, Kasim shares his experience in running PPC and SEO campaigns to help you make an informed decision.

Watch this video to find out which digital marketing channel (PPC or SEO) will lead to more sales and conversions.

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[mikem]

Kasim, you are the man. You hit the nail on the head with this one. SEO vs PPC is always a topic of conversation between me and my coworker. But describing Ads as "a fast learning tool" gives it so much more value.

[artificialgrassmarketing]

Kasim, (Troy Scott here) this advice is so valuable and 100% on target. To your point, PPC showed us the top keywords to use (at the time) for our niche, which we then used to Geo modify our url addresses we used to build out our lead gen network. We then took it one step further. After we ranked for the ulr term organically, we completely dominated the search term by addingAdwords to the mix. We ranked for the paid ad, then #1 on Maps and #1 for organic. We owned the market and have a switch to flip when we need more leads... Paid.

[GarlicVideo]

I didnt watch this and I know I agree with everything Kasim said because he's a friggin genius.

[marajoyluker]

I replayed what you said at 3:45 ten times in a row and it blew my mind. So… should I try to put those highly competitive ad keywords into my SEO? So that I can organically reach shoppers who are ready to buy?

[stefanberg]

Thanks Kasim! A question: You compare SEO and Search Ads. Would you still say that Google shopping is the tip of the spear compared to SEO for a webshop? If so why? Thanks :)