SEO vs PPC: Which Is Better for your Business in 2024?

SEO or PPC: Which one is better and what do they have in store for your business? Well, let's take a look as I compare SEO vs PPC and help you find out which one fits your needs and goals.

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What's covered in this video are..

00:00 Introduction
00:10 What is SEO?
00:25 What is PPC?
00:47 SEO and PPC Key Differences
03:32 Where to use SEO and PPC

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[RegoleStupideConsGeniali]

This is such an important topic, especially as we head into 2024 where digital marketing is only becoming more crucial for business growth. Balancing SEO and PPC can be tricky, given their different benefits. SEO is a long-term investment that builds organic credibility, while PPC offers quicker visibility and control over targeting. This video seems like a perfect guide for businesses to weigh their options and strategize effectively for the upcoming year. Looking forward to understanding how both approaches can be integrated for optimal results!

[LennyYT]

Great stuff! I'd like to hear how PPC impacts SEO :)

[COSMO_INC]

A great Video! couple of questions!
1: Do PPC clicks count in organic development of website?
2: As you said, algorithms change and it can mess the plans, in that case isn't it difficult to develop organic visibility?

[coadr]

Matt, I don't really agree with what you say at 1:50. You can't put pretty much anything you want on PPC campaigns on the most popular platforms such as Facebook or Google. They have a lot of regulations in certain niches.

On SEO pages on the other side you can adapt any landing page to also rank well in Google organically. Most good performing LPs are huge so you have a lot of content to play with and optimize and they will still convert well.

While it's also possible to target pages with hreflang, I do agree that it's a lot faster and easier to pin-point with PPC.