How did Ratan TATA build TITAN into a $31 Billion company? : Titan Watches Case Study

VIDEO INTRODUCTION:
Today's episode is a very very special episode because today, we are going to learn about one of the greatest consumer brand in the history of India, that is Titan watches! In the past 20 years, the stock price of Titan has shot up not 10 not 20 but 36,218% going from just 7.11 Rs to 2721 Rs. and a mere 10,000Rs invested in Titan would be worth minimum 38 Lakh Rs. In fact, Titan is the biggest stock in Mr.Rajesh Jhunjhunwala's portfolio, which was valued at Rs 11,849 crore as Jan 2022. But while most of us know that Titan watches are great, very few of us know how did Titan watches lay foundations for the iconic Titan brand.
Which is why in this episode today, lets try to understand,
What is the story of Titan watches?
What were the business strategies that laid the foundations for Titan to become such a legendary brand?
and most importantly, what are the lessons that we need to learn from the iconic rise of Titan watches?

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#rakeshjhunjhunwala #titan #tata #tatastock #titanstock #rakeshjhunjhunwalaportfolio #thinkschool #casestudy #businesscasestudy

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[DhruveelDave]

I have a 16 year old cheap Titan watch, it still works if battery is replaced. My premium Japanese watch had to get machine replaced within warranty period.
Titan just works.
And the salesman strategy is still relevant today, The experience of purchasing a watch from the Titan store is still amazing.

[ABD-vhwd]

Tamilnadu government hold 28% stake in Titan worth 65, 000 crores 👍👍

[jincegeorge]

1. Titans' share price rise today can't be attributed to the watches, even though the initial impetus to the brand was given by its watch division, the key business lesson to learn from Titan is also how they ventured into different realms in the luxury market- by creating brands like tanishq (also to be noted more than 60% revenue comes from here), eyewear, Taneira (Sarees), skinn (perfumes) etc and protected the brand using diversification.

2. Not a much-known fact- they even have a business unit called TEAL- which is to manufacture precision instruments and machinery.

3. As you mentioned, Tanishq is a super interesting case study- how Titan penetrated into the market by garnering the trust of Indian women is an amazing case study (by assuring no compromise on the purity of their valuable possession).

Titans' success has increased my admiration for Mr Desai - a true legend he was.

I also think Titan was not able to catch up with the changing market conditions in the watch space.

[sourriyasankargovindan]

Okie, the TAN is being named due to TamilNadu!!Just Goosebumps!

[vinaytm]

Good video but Titan's watch business contributes less than 15% of overall revenues. Bulk of the money is from Tanishq which is why it's a darling stock for the last 10+ years

[shaff]

TN government has major share in TITAN, they even appoint IAS officers as board members.

[BGoa-kipr]

When I gave my titan watch for battery change. The showroom guys gave my a good looking tray. Told me to keep the it on it. And then they took it inside to repair. I was asked to be sitted comfortably. I felt like the watch was a patient, the tray was the ambulance, the repair guy is the doctor and I am now in a luxury hospital. I started taking more care of my watch after realizing the care they took to service it. Incredible service by titan 🙏🙏🙏.

[harikmct]

Hi, Tanishq is another case of business study since it is one of the best consumer brands leading the segment of jewellery. None of the other consumer brands from Tata have this commanding position. You could come up with a video about their strategy in a market which was largely unorganised.

[ShivaaShukla]

Just found my mum's old Titan watch this afternoon! The coincidence!!
Liked before even the full premiere 🔥

[crankyfranky]

I really love these businesses where brands actually chase loyalty.
Just like Titan, Pidililite, Royal Enfield, etc. Actually I really want your in depth videos on how chinese market works and are successful despite Little interaction with outside world 😌

[salmanhaidr]

Should have uploaded the video when Titan was trading at ₹3

[saivenkatnagarala]

Tata recently bought major stake in NOISE brand...so its how they enter in smart watches

[sreekandhbalakrishnan]

Brilliant 🤩 story. Tata Industries and Tamil Nadu connection, wow 🤩 . Thank you 🙏

[AjayD-jvmj]

HMT was such a gem thanks to the government's which spoiled it.

[brizhnev]

This video is nothing less than a Blockbuster movies.. Goosebumps hearing this inspirational story of TATA.. Thank you bro 🙏🙏🙏

[sarahthomas]

Success depends on the actions or steps you take to achieve it. Show me a man with no investment and I'll tell you how long it takes to fail. The investment creates a safe haven for the future. With the right investment choi noce that has at least a minimum risk of 2% and with expert advice, both profits and interest are 100% guaranteed.

[nandighoshkarannanda]

Back in 1989-90, my Dad had purchased a Titan Classique quartz watch when he had just started working. After 32 years, it still works (of course had to be taken to the service centre a few times).

He gave it to me back in 2018 and it's the most precious gift I will ever have. It just strikes a different kind of attachment and emotion for me. Has a different feel about it. I wear it to every major occasion/event and people never fail to notice and appreciate it.

As usual, brilliant content Ganesh and team. Would love to watch a video on Tanishq as well if possible. Keep up the brilliant work! ❤️

[amitpawar]

Titan is also entering into digital s/w based watches.
By buying stakes in Noise which is home grown smart wearable brand.

[anoopr]

I have used titan watches for 8 years. Titan has already launched smartwatches. Apple will be a competitor in the premium segment were as Chinese brands will be an advisory low price segment.

[akashjaiswal]

I can proudly say that Think School is on of my favourite channels. Love their work and the topics they choose. Thank you for your efforts.