A New Product's Journey | An Inside Look Ep. 3

In today's video, we breakdown the ENTIRE journey of a new formula from beginning ideation down to testing. Stay tuned for more videos where we go into even further detail about the testing and production process!

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✨ABOUT US✨
At City Beauty®, our goal is to design products that help our customers feel empowered and confident in their own skin — so their best selves shine through. We combine beauty with scientific research so our solutions can deliver dramatic results that enhance our customers youthfulness at any age.

✨WHY CITY BEAUTY✨
City Beauty is inspired by keeping our customer’s needs at the forefront throughout our entire formulation process. We start by building off customer survey results and user group testing to ensure that each finished product looks, feels, and transforms exactly how we imagined. Each City Beauty product seeks to fill the gaps in our customer’s skincare and beauty routines with cutting edge, thoroughly tested products that act as exciting solutions to specific aging concerns.

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