Who Organizes Lego Tournaments Without Telling Lego?

Vusi Thembekwayo on Lego and Harley Davidson communities that advertise those companies for free.

When communities form around a brand, they naturally evolve into powerful brand ambassadors, often without any direct influence from the brand itself. These passionate groups, like the dedicated Harley-Davidson riders or Lego enthusiasts, embody the spirit of the brand in their everyday lives.

They share their love, stories, and experiences with others, amplifying the brand’s reach and impact far beyond traditional marketing. These organic connections are invaluable, turning customers into advocates who spread the brand’s message with authenticity and enthusiasm, making the community an essential part of the brand’s identity.

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[tomellingham]

... They don't tell you, they Just Do It. 😂

Subtle humour.


Some companies try too hard to turn their customers into independent brand embassadors by stealth. Tesla, for example.

[baileygregory]

Notice how he says we. He goes to it to lol

[rodney]

I like million dollars or settle 20 dollars. lego gym equipment. get buff get lady of your dreams. legos of diffrent weights. click together make diffrent bench presses or dumbbells. build body as build you dream. giant lego heads fill with lego weights make diffrent weights. lift strait up. then if get enough legos build body lego head make punch bag.

[christineehlers]

Blah blah blah gaan praat stront op Ander plek