Pre-recorded vs live video - which one is right for you?

Here's a question that I hear a lot, "Should I make pre-recorded videos or should I go live?"

And yes, I have some strong opinions on this topic! So here comes my deep dive into the pros & cons between pre-recorded vs live video...

The BIG promise of video is that it leverages your time - letting you speak one to many. But which of these two formats gives you more leverage?

I'm firmly in the 'go live and thrive' camp - here's my short list of the advantages of live streaming:

1. You can let go of being perfect
2. There's no editing! The HUGE time bottleneck in pre-recorded video is in the large amount of time it needs to edit.
3. More engagement - when you're live, you're 'the hostess with the mostest'
- people interact with you & each other
- all that engagement give you more reach
4. More Reach
- likes comments, shares - It all juices the algorithm
- You can invite guests on & pair your stream with your guests so you're live on both your channels
- Multicasting is a thing. You can stream to multiple locations at once!
5. Simple
- get started with your phone
- go live anywhere - in the moment - be spontaneous!
6. You can repurpose your live video so many ways
- turn your live into pre-recorded clips for shorts & reels
- it's so time efficient - go live once - show up everywhere, every. single. day.

Are you going live?
Why not?

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