Retail Drivers Shaping Store Tech Strategy

In this #NACSShow 2023 interview, Gray Taylor, Executive Director of Conexxus, describes how evolving business and regulatory requirements shape store technology strategy. Today’s GPS will turn into tomorrow’s digital assistant. You won’t just tell it where you want to go; you’ll also tell it about the errands you need to run. Your virtual assistant will leverage access to a retailer’s real-time inventory to define the optimal journey. Standards, such as AI (8112), will enable compliant retailers to participate in the next generation of CPG personalized promotional campaigns. Convenience stores should study grocery stores for ideas on how to leverage tech to extract profits out of narrow margins. Leverage today’s immediate market requirements to justify investments in tomorrow’s agile infrastructure. As the future of fuels becomes clearer, the urgency to evolve the business of convenience stores becomes increasingly critical.