How Toys 'R' Us Went Bankrupt | WSJ

For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in 2017 and liquidated six months later. This is the story of how Toys "R" Us went bankrupt.

Illustration: Carter McCall/The Wall Street Journal.

More from the Wall Street Journal:

#WSJ #ToysRUs #Bankruptcy

[andriod]

When I was little, Toys “R” Us felt a magical place.

[itsourtubenow]

Toys ‘R’ Us is thriving here in the Philippines. The toys aren’t as cheap as local toy stores but its still alive here.

[asareelferrer]

I remember every time my parents said “were going to Toys “R” Us tomorrow”, I couldn’t even sleep tte night before 😂🤣😪😢😭

[Tedster]

I was lucky to be able to experience Toys ‘R’ Us when I was younger.

[Maya-svpz]

funny, Toys R Us is one of the most expensive toy store in Asia, never affordable, cannot relate to their slogan

[turradaturra]

lowest price? are you kidding? Toys r us was super expensive

[wavyiann]

I’m a 2000s baby and I still loved toys r us it was literally magical I can’t describe it it’s just a special feeling, just being in it’s presence was super amazing

[remico]

We all just went in their to play while our parents sat down 😂



No one bought nothing

[rottweiler]

“They were just kicking the can down the road and eventually the road came to an end and they fell off a cliff” is now my favourite quote

[moelester.]

Walmart beat a Toy store? Walmart has literally like 3 sections of toys .

[themissingbracket]

1977: Video games are just a fad
2017: *We underestimated our enemy*

[Menntes]

Toys “R” Us is still going strong in Canada, although it’s quite expensive.

[rainy_bean]

I just realized our kids wouldn't get to experience toys R us

[xSleeper.]

When i was a Kid, my parents Took me to toysrus and there were almost no customers and my parents just were shocked about the prices...

I didnt got what i wanted

[dnlcast]

My parents were poor when I was a kid in the late 80's, we never had much. But when a toys r us opened in our city, my mom took us just on a whim. It was truly a magical experience. I was almost breathless as an 8 year old, never knew a store like this existed .

[fruityabe]

I only went to Toys “R” Us to run around and play with random toys.

[MissGenie]

I don’t know about low prices... Toys ‘r’ us was like a playground I looked at but could never play on. My family couldn’t afford it

[nePercentJuice]

I remember their Legos were always mad expensive when I was a little kid.

[martinzuniga]

Toy'R'us was heaven for kids. I remember my mother taking me there very few times because it was "too expensive". It clearly was, often times you found the same toy in target or Walmart for way lower price

[TheBombyExtra]

"How Toys'R'Us Went Bankrupt"

*Laughs In Canadian*