How to View and Understand Your Email Campaign Report in Mailchimp (2023)

Want to know how your email campaigns are performing? In this step-by-step guide, we'll show you how to view and understand your email campaign report in Mailchimp. Learn about opens, clicks, social activity, e-commerce purchases, and more so you can make better decisions for your marketing. Follow along as we guide you through each section of the report, from the overview page to the predicted demographics, and learn how to use this information to grow your business.

Resources:

Timestamps:
0:00 Introduction
0:35 Viewing a report for an individual email campaign
1:48 Analyzing the summary of key stats for a recent email campaign
2:16 Overview page of the email campaign report
2:44 Click performance and view click maps
2:58 Campaign benchmarking report
3:10 Open and click rates
3:26 Predicted demographics

More Mailchimp:

[PercentMillionaire]

@MailChimp Where can i find my recent email tests? To see them.

[Elladara_mono]

can Mailchimp show me which subscribers opened the email the most times or clicked on a link. For example, I want to see within the whole of 2022 which subscribers opened the email more times

[talfrei]

Does the report show 'Views on Mobile'?

[christinaduzan]

Is there a way to use the reports to see which subscribers open an email campaign across multiple campaigns without having to download each report separately and combine manually? For example, if I wanted to see the open rate for campaigns in the month of June and see which subscribers opened the campaigns, can that be done in a single report?

[mudassirahmedi]

Is this feature available with the free version ?

[masudrana]

Email campaign reports show clicks, opens, engagement on social, how your campaign compares to industry standards.

[AhmedIbrahimmrquarter]

Sorry, but I expected to see something useful, you just read the screens. By the way, I want to understand what is Delivered, Bounced, Cleaned means and other terms.