Why Are Swiss Watches So Special? | MR PORTER

Fine watches are as Swiss as cowbells, chocolate and neutrality. But why do the words “Swiss Made” on a dial mean so much to us? We find out in this short film.


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[jonathanedward]

I really hope this series continues. 🙏

[Anonymous-pmjf]

Swiss made watches are fine and all but I much prefer the sundial. There are less moving parts and less prone to needing repair.

[brewwatchco]

Beautiful content as always, Mr. Porter!

[PopleBackyardFarm]

I just found out I am from Switzerland so this was kinda cool to learn :) New friend Ruthie

[Joueur]

Germans talking about their better quality watches over the Swiss ones reminds me of the Frenches saying they have "better bankers" :-D . Quality and Elegance are timeless. Arrogance is finite even before it has been revealed, like a sudden and unorganised sound disappearing behind the discret and constant tic-tac of my Swiss Made watch ...

[LutherBottrill]

Is this the voice of Mr Porter himself?

[a_lucientes]

That only 60% of a watch need have its value originate from Switzerland in order for it to be sold as _Swiss Made_ seems a bit absurd, , and no real assurance of quality.

[channels]

What makes them special? Marketing. That's literally it. There are plenty of German and Japanese brands that are better deals for the money.

[carlitoxb]

When seiko and orient give you so much for so little it’s very hard to justify the Swiss made price tax

[The]

Why is it always referred to as the "quartz crisis" rather than the "quartz revolution"? Surely a Seiko 5 beats any of these smurfs

[willhall]

Given that Panerai is an Italian brand, didn't realize that they were "Swiss Made." Interesting.

[terry]

I'm over hear wearing a Japanese Grand Seiko

[candyman]

This is the quintessential example of having too much time on your hands.

[MilanVVVVV]

I mean, quartz watches tick as well? Perhaps even more so "heartlike" than mechanical movements, lol

[DongHoDocLa]

nice video, ilike so much, connected and follow!

[Myes]

There's quality control in the 60% requirement, but is there a quality control of that 60%? What stops someone from opening a shoddy manufacturer in Switzerland just to get the "60% made in Switzerland" mark without any of the historical quality supposedly ingrained? And what of other places that make similar products, what makes Swiss design/manufacture special in this day and age compared to others, other than history?

[manamiemyr]

this video barely answers the WHY Swiss watches are special....

[quarters-eye]

MR PORTER -

Why don't you put out a video exposing China's influence on the Swiss watch industry, both inside Switzerland, and abroad. Also, the Swiss law governing watches is so broad - it's ridiculous.

Consumers looking to buy a true Swiss made watch, have the right to know when the wool is being pulled over their eyes.

[TheDerisavi]

Yes, and you have to buy that "SWISS MADE" pattern from USA!