The 2023 BMW i7 with Swarovski Crystal Headlights

At BMW, we look for partners who care about quality as much as we do:

Someone who treats their work like a precious crystal.

Someone who can give our products a unique look.

Experts driven by the desire for perfection who can help us create magic with countless facets of radiant light.

That's why BMW has partnered with Swarovski to create radiant magic with the 2023 BMW i7.

The first-ever BMW i7 makes a striking impression, with a new illuminated kidney grille and headlight design. Crystal Headlights are precisely crafted with the most exclusive Swarovski crystal glass – making a luxurious statement while illuminating your path.

A clean, modern, and refined aesthetic is reflected in the flush window design – enhancing aerodynamics and eliminating undesired noise. The rear taillight and bumper design signify a powerful presence from start to finish.

Shine bright with Swarovski crystal headlights with the first-ever BMW i7.

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[yisbethhyuga]

That's amazing! BMW combined with Swarovski 🤩 The Best Cristals!

[jeromep]

Why not make crystal Iconic angel eyes headlights that’s makes more sense to me

[DroidTSK]

It reminds me of the Jeep Cherokee and the Citroen C4 Cactus lol

[privateuser]

Nice can't wait to see the replacement price.

[Theedwarfdrummer]

Hi! I've driven nothing but BMW'S since 1984, and I usually like the changes made, like these cool new slim headlights, but the ugly new grille has got to go! IMO! 🤢

[adilator]

What a waste on that fugly front grill.

[morganward]

This is the most amazing thing ever! My 2 favorite industries colliding into one 😍

[erikg]

Imagine how much they cost to replace if you have an accident!

[TheMystro]

Unfortunately they’re not the headlights they’re the eyebrow daytime running lights. The lower separated headlights are hideous. Huge design folly abandoned by even the Jeep Cherokee years back.

[teddygee]

? What does it looks like on the road? Do they serve a function or it’s just bling 💍 in general? Got it. Bells 🔔’s & whistles.

[Alexotronic]

"Crystal Headlights?! To go with the Crystal Meth BMW designers are smoking these days! (am-i-rite?! (;-)) ) -> Watches Video -> I want to see these in person.

[trazvan]

What a kitsch ! What'll be next...? Diamonds headlamps and leopard fur interior? BMW loosing it! I prefer pure "engineering " jewelleries", not this bling-bling ...leave this for "custom tuning".

[Endorion_YTC]

So ugly with that headlights below it.

[mattbuffo]

absolutely terrible go back to the halo ring design hate the thin squinty headlights

[aayangoverski]

Halo lights are much better. Crystal lights are completely unnecessary

[gsharks]

BMW needs to stop this stupid ads, nobody cares about that. You have 2 types of buyers...the ones that buys the car for the looks, and the ones that want to go as fast as possible.

[TCPUDPATM]

I was hoping for... you know, information. Not marketing wank lol

[danielbroadstone]

Given the amount of luxury items in the back seat it would appear the car was designed for people who have a driver. In my case and I suspect the majority of car owners we are the driver. I would not be willing to spend tens of thousands of dollars for back seat luxuries that no one would ever use. The only one that rides in my back seat is my dog. He doesn’t need a reclining seat or interact computer entertainment display. Good luck BMW but I think you are barking up the wrong tree!

[delbroox]

so pointless that you couldn't even show the real thing to see if there's any visible difference in a normal-life situation?