Freelance Unlocked - Matteo Cassese - How Being Vulnerable Brings You Clients

Here's one of the things freelancers miss while using storytelling for self-promotion that Matteo Cassese, Business Storytelling Coach at La Fabbrica della Realtà , shared during the Freelance Unlocked Conference speaker's interview:

"All capable of telling great stories. I can use a beginning, a hook, I can give a snippet of what happens at the end, but then get you all the way to the journey and all the difficulties and I cannot get there, et cetera. I can do that, but there I'm not necessarily speaking the truth.

What's really interesting is to have each and every professional be true to themselves and tell the world openly in a vulnerable way, what they feel, how they see the world. And then this will resonate with a certain type of client that will hire them like crazy."

At the Freelance Unlocked Conference in Berlin on May 15-16, 2024, Matteo Cassese will talk about "Why you struggle with self-promotion and what to do about it"!

If you're a freelancer in Europe, this event is made for you! It's an opportunity to learn, exchange experiences, and build your network of great freelancers and experts who are moving the freelance economy forward!

Listen to this interview to get valuable tips on improving your freelancing journey right away!

Timestamps:
00:00 Matteo's Introduction
00:58 The Freelance Journey
03:21 Navigating the Freelance Economy and Embracing AI
05:21 The Secret Sauce to Freelancing Success
08:14 Unlocking the Power of Self-Promotion and Overcoming Imposter Syndrome
12:57 Storytelling Mastery: Beyond the Hero's Journey
18:15 Embracing Vulnerability and Authenticity in Freelancing
24:43 The Value of In-Person Connections: Insights Before Freelance Unlocked

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