How to Productize a Service Business

What part of your service can you productize? And why would you want to do that? Service productization is a business strategy that lets you develop high-value productized offers for your ideal clients that can systematically grow your business over time.

When offering consulting or digital marketing services, it is easy to get lost in client requirements. But if you are clear about your offer, you can attract the right clients with high-value pitches without chasing every customer.

Productization of services does not mean selling products. It means selling clearly defined services where your clients immediately know what they get from your offer without needing to ask multiple questions. However, how exactly do you productize a service business?

In this episode, Sharran provides three strategic steps to help you distinguish yourself from your competition. If you can implement this strategy, you will win big time.

“Showcase the complexity but deliver the simplicity. If your client doesn't understand the complexity of everything you do, they don't really appreciate the simplicity you're delivering for them.”
- Sharran Srivatsaa

In This Episode:
00:00 - Intro
02:53 - Why is it a good idea to have friends in product management?
04:40 - Order qualifiers vs. Order winners
07:11 - How do you build a product in a service world?
09:13 - Mapping the client journey
13:21 - The importance of show, flow, and demo
19:28 - What is the elegantly different thing you can do?
21:26 - Recap of the three steps to productize a service

Resources:

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