The TRUE story behind Honda's TAKEOVER of Nissan and Mitsubishi

The TRUE story behind Honda's TAKEOVER of Nissan and Mitsubishi

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[electricviking]

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[rogerpoppen]

The 'rearranging deck chairs on the Titanic' metaphor comes to mind.

[nerdbikes]

Honda is also being disrupted in their motorcycle business as Chinese motorcycles and scooters, both ICE and Electric sales are taking off around the world. If Honda loses the motorcycle and scooter business they are complete toast.

[SarahScotch]

I'm glad you made this video it reminds me of my transformation from a nobody to good home, $34k monthly and a good daughter full of love

[eelcosterringa]

This is common business practice in Japan when bankruptcy is around the corner. In the consumer electronics industry this happened years ago

[patmcdaniel]

50$ Billion company with 250$ billion in good move.

[Wheelo]

I only know what I observe from my vantage point in the US. Families are putting off car purchases because of price. Upper middle and upper class are still buying as normal but middle class has dropped out. Affordability looks like the culprit.

[treborheminway]

I think the steam shovel companies all got together in the end as well.

[martyn]

Hi Electric Viking. I've just finished reading Wolfgang Munchau's new book, 'Kaput: The End of the German Miracle'. It's an impressive book, well written & well researched. He talks a lot about the big German car manufacturers. It was only published 4 weeks ago, but keep an eye out for it, it's well worth a look.👍

Edit: The author also did a bunch of interviews promoting Kaput. I watched a few & my fav was on Unherd last month with Freddy. It's on YT. If anyone's too busy for the book, I'd recommend that interview instead.

[crosslink]

'Sam', you should clarify that this is Mitsubishi's car manufacturing division that is involved in this. The Mitsubishi company is a pretty large, diverse corporation, the automobile business is just a small part of it.

[ChicagoBob]

They will shrink the company down from three to one.

[Voxabonable]

Might as well have Mongolia, Chad and UK joining together to make ships.

[victoriaguthrie]

I can remember back in 1963/4 when Honda devastated the UK motor cycle industry. The Japanese do not seem to be able to learn from their own industrial history!

[peterbland]

Shame. In 2010, Nissan had a lead in battery-electric cars. What a missed opportunity.

[DansFire]

There is an untapped market in the US for affordable basic pickup trucks. Trucks like the Hi-Lux Champ/IMV-0 would sell extremely well.

[CharlesLee-jbvr]

New subscriber to this amazing channel with its insightful news and analysis. Keep up the fantastic work !

[lunatik]

The only reason to merge is to minimize management overhead and reduction of duplication. They ALL have largely missed the EV boat and must regroup.
If they will start making good EVs, they might have a chance.

[memrjohnno]

Japanese auto industry is too big to fail or allow to fail and perhaps also too big to save.

[chryoko]

Consolidation mathematics: 1 + 1 + 1 = 1 😊

[guymartz]

Reminds me of the merger of New York Central and Pennsylvania railroads in 1968. Penn Central bankrupt 2yrs later