Why Buy Connected TV? Insights from Roku, Amazon Ads, Netflix, LG, YouTube, Media Pulse, Magnite

Panel: Reasons to buy connected TV

Speakers
Deborah Gurofsky, Media Pulse
Joanna Burton
Cassidy Coles, Magnite
Susan Charles, YouTube Canada
Phil Rego, LG Ad Solutions
Doug Brodman, Netflix

Description
This panel considers: How we prove that connected TV is worth paying extra for, when video sharing platforms and social media offer relatively low-cost reach; Innovations in measurement and data to demonstrate that CTV branding campaigns drive activations via other digital media; The impact SAVOD and FAST are having on the connected TV market; The extent to which we can unify and optimise campaigns spanning BVOD, SAVOD, FAST and AVOD and right-size the CTV and linear parts of a campaign; The latest best-practice for aggregating and de-duplicating CTV audiences; Whether ‘premium’ is in the eye of the beholder when streaming to television sets, or a special category of CTV that distributors and buyers get to define