How To Do Winning Keyword Research in 2025

Keyword research is the backbone of strong content strategy. Learn how to do keyword research with Ross and Drew in this episode of Content and Conversations.

Chapters:
00:00: Introduction
02:09: Intro to the sheet
3:00: Keyword Research process
4:50: Keyword Difficulty
5:20: Relevancy Score
6:30: Ranking Page URL
9:27: Links
11:45: Page Traffic and Traffic Value
13:05: KOB Score
15:00: SERP Features and Keyword Demand Trends
16:40: Word Count
17:48: Refresh Frequency
19:17: Revised KOB score
20:25: Categorize and Funnel Stage
22:08: Conclusion

#seo | #contentmarketing | #keywords | #keywordresearch

[leotraders]

Thank you for valuable content .Compared to other YT videos

[tem_vremenem_v_kanade]

Thank you. Great content as always. Would be interesting to hear about the business value scoring (relevancy score) more, it’s definitely very subjective and unique to each business but maybe you have some framework you use and maybe you can describe how accurate your estimations were in the past and actual performance.

[princeprempeh]

Great Stuff!! I just discovered your channel and I'm very glad I did. Any chance we can get a copy of the Worksheet ?