Pay Per Click Advertising Explained

#PPC

0:00 What is Pay Per Click Advertising Explained
0:20 What are the advantages of using PPC services
1:41 Search engine changes that changed the importance of PPC management
2:51 (CTR) Click Through Rate on search engine result pages
3:32 PPC Algorithm analyzed and discussed
4:48 Pay Per Click hypothesized and thoughts on rank position and cost

Pay per click advertising is a very effective way to bring targeted traffic to your website or blog that is actively seeking your product or service. Search engine optimization is another very effective method to get qualified traffic to your website but takes much more time, effort and money to implement. Rankings can also change as new algorithms are released so it’s not a reliable source of traffic.

Pay per click advertising is a great marketing technique and when used in combination with other marketing methods; it creates a strong business that is a tough competitor. Pick the right ppc marketing agency that understands SEO, PPC & digital marketing.

Many companies make the mistake of doing PPC management themselves and don’t hire a professional to manage the account. This results in wasted money spent on inefficient advertising and many times a low quality score will limit the number of ad impressions and the change to obtain leads. Quality score and ad rank is very important since the higher the score, the less you will be paying for each click and you ad position will be higher. This means it’s essential for a business to hire a professional to obtain rankings and dominate the industry.

Astriden offers professional ppc management services and we are located in California. Our ppc marketing agency does keyword research to determine what keyword phrases will bring you the most targeted visitors at the least cost. We setup the account properly so money is not wasted on mistakes. We also monitor the account and make adjustments as well as A/B split test ads. Astriden also offers analytics and reporting so you know how effective the campaign is as well as the ROI of the investment. Contact us for a free consultation.

Make pay per click advertising part of your marketing strategy today!

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