Bring the user needs and business needs together to make more of an impact with UX research

Show impact to the business while aligning what you are learning through reserach to the user needs

Nisreen Salka McConkie and Jen Blatz Chatz about
The importance of aligning business needs with user needs to create impactful products.
The crucial role of research in planning sessions, whether they are quarterly or part of an agile process.
The need for a solid knowledge base to inform the product roadmap.

00:00 Introduction: Aligning Business and User Needs
00:10 The Importance of Research in Planning Sessions
00:20 Executing the Product Roadmap with Research

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