User Needs and Business Goals Always at Odds?

Are user needs (UX) and Business goals always at odds? According to a lot of people in the field it seems so. However, it's not the only way to consider the challenges researchers and designers experience today. In this video, I'll share 3 distinct perspectives regarding the tension and challenges between business goals and UX.

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Often I feel like user-centred design is focused on repeat customers, where as business design is focused on new customers. Making that first sale a million times is prioritised over making a million sales on multiple comebacks from loyal users — If you know what I mean.

It can be quite difficult to gel with the general disregard for that repeat customer. However, I think sometimes it's a phrasing issue, or a size of the business issue. New companies will want those fresh sales, where as older companies will want to keep and maintain their ecosystem more. I think if you work from there you can find a company that suits your goals better.
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[dotpenji]

You provide an insightful perspective on the balance between UX and business needs. How do you approach situations where there's a conflict between the two, and what strategies have you found most effective in bridging that gap?

[SuperHammerX]

Agree on your note on not stutting down and partenering with business. At the same time, finding the right organization as a UX practitioner is super crucial. Sometimes, it is also important to move on as you alone can not make a make a difference.

[dcarter_ux]

Where’s your book at? Is it available free or purchase? Thanks for all you do