What Is: Integrated Marketing Communications

Advances in data prompted agencies to shift from traditional advertising to more targeted approaches known as integrated marketing communications.

Wendy Zajack, faculty director for the Master's in Integrated Marketing Communications program at Georgetown University shares how brands must push consistent messaging through any medium they can, which requires creativity.

The real promise of the industry is in embracing diversity so people can see themselves in all of those communications. This includes recruiting and employing diverse marketing teams, and it starts with educating them.

That's where Georgetown University comes in. The Master's in Integrated Marketing Communications program connects the science and art of marketing, with data and creativity. The program faculty and curriculum focus heavily on diversity and ethics.

***

SUBSCRIBE TO GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES

[sampletext]

POV: you accidentally clicked on an ad

[levig]

One day when i was 9 my dad walked into the room where I was watching TV and looked at me and said "when I was your age I was 10".

[PascalBachmann]

Brands must use creative and consistent messaging across all channels to reach a diverse audience. This starts with recruiting and educating diverse marketing teams.

[tmekgit]

Que tiene que ver global integrate marketing con banco del bienestar