User Activation & Onboarding: Simple and Effective Framework | Aleksandra Matveeva |Product Manager

This talk will cover a simple framework any product company can use to create an activation strategy for the product and create/improve onboarding. I will give a step-by-step guide on how to approach activation of new users, starting from the necessary data and research, following by activation strategy creation and finishing with development stages.

What you'll learn from this talk:
• Intro – what is product activation and onboarding and why you need them
• Discovery: goals and metrics
• Discovery: data research
• Discovery: interviews/qualitative research
• Action: Formulating activation strategy
• Action: Implementing onboarding

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