8 user onboarding metrics you should be measuring

How do you measure the success of user onboarding processes? It all starts with tracking the right KPI's and metrics. Even seasoned product managers using the slickest user onboarding software can't fully grasp their users' product adoption habits if they're tracking the wrong things.

That's why in this video, we'll walk you through our shortlist of 8 user onboarding metrics and KPIs you should be measuring—so you can make data-driven optimizations (and kiss churn goodbye 👋).

🔖 Video Chapters
0:00 - Why user onboarding metrics are critical to customer success
0:38 - Why the retention rate formula matters
1:17 - How to track user onboarding engagement rate
1:53 - How to improve your free trial conversion rate
2:18 - Completion rate formula, explained
2:57 - Understanding time to value (TTV) using the Jobs to be Done Framework
3:40 - What does feature adoption rate mean?
4:05 - Tips to improve your activation rate
4:50 - Use onboarding support tickets to A/B test solutions that answer users' questions

🛠 Resources:

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Watch our other videos on user onboarding:

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