My Favorite Chapter in $100M Leads

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[Jordan_offline_]

True, I usually don't trust advertising much, but if my buddy says it's good, I'll buy it within a blink of an eye.

[djustinfowler]

When I was a recruiter in the Marine Corps, I lived off of referrals. I was able to find kids that had influence and they were able to get their friends to agree to an interview and then I closed them. Such a huge part of my success.

[Matthew-_]

Alex you're killing me. I'm working on cutting out all cheap dopamine and every time I see a notification from you I click it. I need to uninstall youtube. You suck, you're the best.

[abigailshaw]

Blud really recorded 4 months of content in 2 shoots

[julianburnie]

For this marketing to work that good. Your product would have to be unbelievable good life changing, for that to happen like that. Its possible, but how many people do u tell you use something because it's so good. How many of them tell other people an them people tell more. If u made 1 sale an each person told 5 people that would only have to happen 10 times for 2, 343, 750

[zacherymatthews]

I can't wait to read and share this!

[miikeyanderson]

What if your clients aren’t willing to refer people to your services if their referral would be in competition with their business?

Ex: You do SMMA for Tattoo Parlors, you ask for a referral for other Tattoo Parlors.

Will they still be willing to refer your services if it means their competitors would be getting the same exact service as them?

[victorklinkera]

Anyone know where to find the $100M Offer Journal that was given for free during the live event?

[anthonyrude]

So Alex agrees MLM is the best marketing model ever invented.