How I Make Millions Selling on Shopify

I've been selling on Shopify for the last 4 years with a variety of brands. This year our business is estimated to do £5,000,000 in sales. In this video I breakdown the entire business model and lessons I've learnt in making this a profitable enterprise.

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Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £30 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.

⌚️Timestamps:
00:00 Selling on Shopify
00:19 The products I sell
00:38 Why Shopify?
01:43 Mistakes with Shopify & lessons learnt
03:04 Buying Businesses
04:35 Importing Products to sell
05:06 Shopify business model explained
06:28 Managing stock and Cash flow
07:48 Business Models
08:15 Getting Shopify customers
11:58 The best advice for entrepreneurs

#businessowner #shopify #entrepreneur

[Simoelfakkak]

Mr. Sinclair comes across as an honest individual, openly sharing business details. Perhaps his content lacks popularity because it's grounded in reality, focused on long-term plans, in contrast to the allure of "get rich in 7 days" videos that easily garner millions of views.

[benjohnsmith]

It’s so refreshing to see a YT entrepreneur being so transparent and openly discussing their own figures and being so willing to share the secrets of their success.

[BMBVentures]

The most honest review of actually running a proper business through shopify I’ve watched to date. 👏 top stuff James

[callumprice]

Sir you are a business genius with clear vision and drive! I aspire to be like you when it comes to business

[davidmercado]

It's a breeze of fresh air every time you upload a new video. Great content as always!!

[johnbuckley]

Great timing, I have been considering how to do online sales for an upcoming physical location business. Thanks again James.

[leadgenjay]

Great breakdown on the Shopify business model! For entrepreneurs looking to scale, integrating a CRM with Shopify can automate follow-ups and personalize customer interactions, increasing lifetime value per customer

[NewAgentHQ]

Love your content, are you able to make a post explaining why you decided to create a personal brand when you have all these other businesses?

[istoppedlaughing]

This is the YouTube channel to follow to be a small business owner

[choicehomewares]

As a small business owner on the high street, this gives a new direction to follow with the basic information given

[Invibcible]

James you are one of the few on YT I think is legit. No alpha male grind-set bullshit and actuall doable steps

[JackJameson-psph]

This channel is so underrated so much quality content on property investing and business

[GlitchVR]

Love seeing videos on an English business! Great work as usual boys!

[DadOnHisOwn]

One of your best videos! I have often thought about starting an ecommerce business but never had the know how. You've given me some great ideas here. Thank you.

[Tabac-en-paris]

I’ve been doing e-commerce for 25 years and annoyingly James has nailed it in 4! These are the main beats to have a proper 7 or 8 figure e-commerce business - critically having the supply of your own brand goods is what makes the difference. Other key concepts of note: Google Shopping ads in particular for UK, selling into Europe (relatively easy even after Brexit), email and automation of email, great product photography (one are I think James stuff can work harder).

[careyroberts]

A couple of tricks you seem to have missed in your video if I may please James: 1. Affiliate scheme/affiliate commissions and 2. Referral scheme/referral commissions. These two things can boost your online sales no end. That said, thank you for the brilliant video and a brilliant youtube channel. You are awesome fair play; keep up the good work! Blessings to you and yours...

[SimonRidgwell]

Great video James, I've been using Shopify for over a decade and you've nailed it in terms of things to focus on. One thing I'd add is using split testing tools to optimise product pages / conversion rate over time. Small tweaks can make a massive difference. Keep up the good work 👍

[alastairwhite]

Great video James! This must be a first for YouTube, a clickbait thumbnail with actual valuable information

Keep up the good work 😊

[Drew]

James! Great vid, but Party Pieces needs more info on the website.
Even after Brexit, we've kept the Electronic Commerce Regulations. That means a vendor (you), is required to display in an easierly accessible location on the website - Business or trading name, address, email address, companies number on Companies House, and VAT number.

I found the VAT, email and possibly the trading name for PP. But its copyrighted Teddy Tastic, which is really confusing. And no sign of the address or companies house info.

Teddy tastic has address, VAT, but no sign of email or Companies House info.

Might want to get your ecommerce manager to look at that 👍👍 I may be totally wrong (wouldn't be the first time) but that's my understanding for all ecommerce website.

[ssbomber]

I’m on Shopify and do a decent amount but they are far from perfect. The costs really do add up. For example, they take 1.6%+20p of all sales via shop pay, they’re headquartered in Canada so have funny rules about what you can and can’t sell, even if the product is completely legal in the UK and the monthly app subscriptions really do add up, such as apps for discounts, cookies, seo, product reviews, connections to eBay and Amazon etc.

Another really important thing you forgot to mention is a mailing list. These are relatively cheap and convert really well. £200 for 50, 000 emails is my current rate I think.

Keep up the great content