Hyundai | The Dawn of a New Hyundai

Welcome to the dawn of a new Hyundai. 2023 marks the dawn of a new Hyundai in the UK. We’ve taken this opportunity to break the mould and embrace a new chapter for our cars and the company, including changing the pronunciation of the brand in the UK to bring it in line with the global organisation and our Korean heritage.

It's the dawn of a new Hyundai.

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[maxisenberg]

I worked for Hyundai for almost 2 years...apparently the entire office has been pronouncing it wrong

[stuartjohnannett]

I love the way the advert is telling us we are stupid for saying the name wrong. But older adverts have said the name wrong and that's not ever brought up at all.

[ausfyausfy]

내가 캐나다에서 16년 살면서 외국인이 현대라는 단어를 드디어 잘 말하는 날이 왔구나

[pandamanda]

I understand what you're trying to do but this advert just comes off as incredibly patronising and condescending.

[NamJinHasVniceSugaKookieJimin]

I remember when I first started learning Korean, learning the correct pronunciation shocked me idky

[Iamliamsmall]

This advert gives me the same vibes as the skoda advert telling us its pronounced SHKODA when it's literally never been said like that in the UK

[hollyschallenges]

I just played the 'incorrect' pronunciation into my phone and it came up with Hyundai instantly but the 'correct' one came up with 'Cindy' 😂

[hughsouth]

Can you imagine the reaction if a man told a woman how to say it properly at the end?

[tisser-kd]

It's 현대 which is "Hyeon De". It always has been. By the way 현대 in Korean means "Modern".

[apacherider]

What a waste of money..its always going to be called as it was before. Even Dacia is now pronounced Dacha. Back in the 60's and 70's it was pronounced Daycia. Spanish call London Londres do we tell them they have pronounced it wrong.

[dunc]

Well I just watched an official Hyundai 2018 advert and we’ve been pronouncing it exactly how you did in the advert. Now you tell us we’ve been pronouncing it wrong. So who exactly is to fault here ?

[Lorn]

Don’t gaslight me, all your previous UK ads say it differently and now when someone asks what car I drive I’m going to have a millisecond panic on what way to say it.

[normietwiceremoved]

The advert mocks Google's voice recognition supposedly not recognising Hi-yun-die, but if you ask Google the correct pronunciation, it either fetches results for 'Sunday' or 'Hindi'.

[Bornslippy-rqqf]

How is so witty and hilarious! The pronounciation of 'Hyundai' at the end of this advert is incredibly perfect! ;)

[willparry]

I can't imagine that there are adverts in Asia telling them how to pronounce foreign manufacturers like Ford, Ferrari or Renault; that would be insulting, wouldn't it?

[FatLeonard]

Koreans probably pronounce loads of British brands wrong but we don't go and rub it in their faces

[matt_corbett]

Your adverts have been wrong previously then? Odd..

[thejdemon]

Who cares how your care name is pronounced? Every time I hear this advert, all I actually hear is "we are gaslighting you".

Well done on making one of the most annoying ads currently on TV 👏.

[applecrumble]

I'll pronounce it how I want thanks.

[ColinMill]

Even BMW aren't arrogant enough to make all their customers feel small by telling them it should really be pronounced Bay em vay. Sorry - your ad is a big mistake - just think for one moment about the long-standing faithful customers that for perhaps more than 30 years have been telling friends and colleagues how good their Hyundai is now have the humiliation of being shown up for not even knowing how to pronounce the name.