'The Dawn of a New' Hyundai (English Subtitle)

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'The Dawn of a New' Hyundai (English Subtitle)

In this video we’ll walk you through:
a new advertising campaign that sees the business change from the anglicised pronunciation of ‘Hy-un-dai’ to the global pronunciation: ‘Hyun-day. A change that marks a new era for Hyundai in the UK.

TIMESTAMPS :
00:00 Intro
00:05 The Dawn of a New Hyundai
The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians, and more. Finally, they’re informed, “It’s Hyun-day, by the way.”

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