Conversion Paths In Google Analytics 4 | GA4 Tutorial

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Google Analytics 4 conversion paths. Hi there, I'm Wesley Walker a data analytics consultant and in this video, I provide a full tutorial of Google Analytics 4's conversion paths report. If you enjoyed my Google Analytics 4 tutorial then please consider subscribing, turning on notifications 🛎 and leaving a like 👍 down below for more content like this.

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Комментарии
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How are these calculated? Is it by user? And in what touchpoint did that specific user convert?

sofiabao
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Our GA4 does not list out the different touchpoints. I only see Data-driven and Last Click as the available options. Is there a way to add these touchpoints to the GA4 account?

StephanieWhite-nw
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Where your Column 1 header states Conversions, mine states Key Events. I only want to see Conversions in Column 1, but I'm not seeing a way to edit this. Any ideas? Or did Google retire Conversions because they think Key Events is more useful to us?

IanLBW
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Hi, will you able to visualise this in Looker Studio?

dashworx
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Thank you for watching! Don't forget to leave a like 👍, subscribe and click the notifications bell 🔔 to stay up to date with my latest videos and live streams!

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