My 7 Figure CBO Strategy | Dropshipping eCommerce Facebook Ads Tutorial

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Here is my million dollar Facebook Ads CBO strategy to scale my ads and Shopify store! Instagram @BOWLES

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Snapchat ► hayden123bowles

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My 7 Figure CBO Strategy | Dropshipping eCommerce Facebook Ads Tutorial

Today I give you a full breakdown tutorial of what my favorite Facebook Ad CBO strategy is to boost my Shopify sales immediately through this strategy. Obviously nothing is going to work every time, but this is a great way to build off of whats already working.

Once you get multiple Ad Sets running that are working, you should try duplicating those into a CBO while keeping the CBO budget as the exact same as all the AdSet budgets combined together.

If you are a beginner with facebook Ads, this will work great for you to start scaling after you already have some ads rolling that are producing consistent sales. Works great for eCommerce

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*Disclaimer* I am not in any way a certified financial advisor, nor do I pretend to be one. Any information or advice I give you on any social media platform is simply my opinion based my own own experience and research. There is no guarantee on anything due to the fact that there are many variables that play a factor in your success. Do your own research, do the work and take everything as an opinion.
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Other eComm folks recommend the reverse strategy: CBO --> ABO --> LLA, where you allow FB machine learning to discover those audiences defined in each ad set that are going to perform better, then those can be duplicated as their own ABO (dedicated minimum ad spend per day)....then those are rolled into LLAs and horizontal spend after that...and other scaling tactics. Any thoughts on this?

Thanks for all your content. It is absolutely amazing, btw!

MrSemilla
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I made 220k so far in December. Awesome season! Next month im happy with 100k.

mrshirazi
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Hayden, make a video on how to use previous fb data and or customer data to sell similar products

imchrris
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2:45 wow that was such a nice transition!

EvanEngler
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I sell on amazon and Shopify I made so much money on amazon u wouldn’t believe it as a third party sellers, and on Shopify I made good money but nothing compared to amazon.adviceto everyone if u don’t have money to sell on amazon do Shopify and than when u make some money than do amazon because u need a least $5000 to start on Amazon

mauricejjohnson
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Hayden...you are telling us not to turn off any ad-sets inside a CBO but how can i scale horizontally if i don't turn OFF the ones that are not working and add new ad-sets?? can you please answer that please? Thank you

alaamuhaisen
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Wow bro ! Honesty this helped me out a lot! Good stuff bro

andrew
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Thanks for the tips we all have to get used to it 📈

brianpfeiffer
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Hayden, can you help with some guidance in the right direction. I got my website and backend emails set up, ran Facebook ads for two days with $200/day budget and made a little over $400 in two days. Ads kept getting shut off and idk why. I bought the product and made my own content too. I also have next day payout. I have 7 orders pending right now (emailed my customer they’re in formed their package will take an extra week or two to receive their product.) My product is super unique and amazon doesn’t sell it. Can you help me get my ads back and running? Thank you bro, have a happy new year.

End life goal is to become a capitalist! 🤙

ScooTeRWHEels
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Hi, i have a question so you start first with (abo) adset budget optimization and if it works you duplicate it into a CBO ( Campain Budget Optimization) but how do you scale it? You edit the cbo for example from total budget 100 you increase it to 200, or you duplicate the cbo and put the 200 dollars And then you start it?. Thanks in advance! Nice content :)

RohnisGames
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Aren’t CBOs being mandatory in February? So we no longer have the option to run ABOs. Hayden says he doesn’t like to start testing with CBOs he prefers ABOs, but what is he going to do when ABOs are removed? How will he adapt? Most people relying on this strategy are going to be screwed once CBOs are mandatory. Would like to hear thoughts on this...

ILasiafGames
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Hayden do we have to order our products in bulk because of the Chinese new year? If so it'd be hard if you don't have a winner and your testing. Thank you!

dakodaw
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What about testing out 6 creatives with different scroll stoppers at the launch of testing a product ? On 10 adsets $3 each, 1 campaign 10 adsets and 10*6 ads, this let us test 10 interests and 6 creatives right at the start with just $30 a day. Is this a wrong testing strategy?

Axel-dpuy
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So the profit margins in CBO or Ad sets are not determined by the product?

henrylopezjr
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12:50 what about you turn off the one that wasn't working and reduce the cbo budget from $30 to $20? That might work

HackPadHD
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I heard FB ads will be switching to only CBO in 2020?

thomasayers
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for starters if I launch an ad-set a $5 dollar, what would you recommend? CBO on or Ad-set optimisation?

piyushchoudhary
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If I have a product that’s doing really well, but all through assets. I have around 1300 purchases in a week, do I test new LLA’s with CBO? or should I just duplicate the winning adsets to a cbo

roro
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how much money would you need in order to do a cbo strategy

clivekimari
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Do you run all your ads as conversions?

tannerludwig