$8M/Year Door Prevents Break-Ins, GUARANTEED!

James Kerr, a serial entrepreneur, recognized a gap in the market for residential and commercial security and launched Boss Security Screens to address it. His vision extended beyond selling products—he aimed to provide peace of mind. Boss Security Screens specializes in installing military-grade window and door screens designed to protect against intruders.

In just six years, the company has completed over 15,000 installations, and its clients haven’t had a single home burglary. This remarkable success has propelled the business to nearly triple in revenue after each year of service, eventually leading James to generate an estimated $8M in annual revenue.

James, however, learned that rapidly growing a company comes with its own set of unique challenges. By taking a step back to evaluate how he wanted his company to grow, he adapted to investing in a strong foundational team so he could focus on how he could best serve each customer.

In this episode, discover how James started his business with funnel advertising, learn the stellar customer service tips that set his business apart, and learn how to hire the perfect team in order to scale your idea to seven figures, just like Boss Security Screens.

Resources:

Timestamps:
00:00 - Start
00:57 - Selling “peace of mind”
01:40 - Cost of security
02:14 - So, can it break?!
02:43 - A winning startup hack
03:33 - Background story
04:54 - Revenue
05:45 - Going over your own “wall”
06:36 - Fan blitz
08:32 - Job site details
08:56 - Marketing
09:45 - Power of referrals
10:42 - High ticket sales
11:28 - High pricing = Uncompromised security
12:11 - Licensee income and margins
13:33 - Biggest job (yet!)
14:00 - Residential vs Commercial
14:40 - Stellar customer service tips
15:20 - Project timeline explained
17:25 - Warranty
17:47 - Bring qualified people, fast!
18:15 - Top 3 lessons
19:20 - Entrepreneurship: the good and the bad
20:18 - Market size
21:07 - “Be a cockroach!”
21:45 - Personal breakthroughs
22:46 - Business turning points
23:56 - Hiring the perfect team
25:05 - Small client, major win
26:14 - Outro

#security #homesecurity #homeprotection

[NobbiesGnomeRescue]

6:41 the Churchill quote is, “ If you have to go through hell, go through quickly “..!
Love that quote :)

[NatanLawson]

This man is sharp yet relaxed! Love it

[minoomahdavian]

Considering going down to their showroom just to smash some doors 🤣

[paradise]

What good is a door when all our homes are filled with windows. I need all my windows covered with them being all my doors are glass 8' French doors. What a great idea Sir. I live in the woods and I am constantly having to keep bears away from me.

[darioxbrow]

Are you guys still doing giveaways? Its been such a while since i watched this channel!! So glad to be back

[britindian]

Every business is a tough business with unique challenges. Like this gentleman alluded, you need to hussle to bring the business in.

[AleksSmollbiz]

Yes, it's a cool business. Is it your own technology?

[LlamasAreBest]

Bring that product to South Africa. Within 1 month they will find a way to break through it.

[JustSimplyGenius]

I literally was researching this, this morning.

[RyanAtkinson-UpFlip]

5:20 is an awesome quote and great advice

[nostradamus]

Don't forget to include a steel frame whenever you use a steel door.

[sherdonjohnson]

Huge fan here, just wanted to ask if you could please interview someone with a solar farm. If so thanks a lot!

[Authoratah]

In case of fire.... Fire rescue can't get in... You're toast

[jaberwebdesign]

People do Door 2 Door now sellings Doors on Door.

[RoB]

do they have a quick release for fire.

[kkaabbccdd]

SF and Oakland business need this badly. Tried of multiple break-in's and helpless PD.

[nazgulrsa]

what happens if you take a flame to it or a small torch?

[jibril]

I’d love to be a part of this company. The brand is like a blank slate but a great starting point

[Bilal_El-Hassan]

Stainless security screens have been a staple in home security here in Australia since the 80s. We have these on every second home. Yes they are hard to penetrate but there's nothing a grinder can't fix real quick.

[Itsreallymarcus]

I agree with everything except not focusing much time on sales people not closing as much. Take care of the ones selling the most but getting the entire sales team to that level should be off to importance. Giving them less attention and doubling down on the high volume closures is not good in my opinion.