Branding vs Direct Response Marketing with Brian Kurtz

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,

In this episode of the Brand Master Podcast we dive into direct response marketing master and author over Overdeliver, Brian Kurtz.

First, we tackle the difference of branding vs marketing and how their symbiotic nature causes conflict amongst branding and marketing professionals.

Next we explore the difference between direct response copywriting and brand messaging and how brands can write copy that’s both persuasive and relationship building.

Then we explore the influence of personality on marketing and copywriting as a means to influence people to buy before discussing the importance of understanding the audience to gauge the balance of your brand communication.

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[tahjier.]

8:49 - 12:29 I’ve never heard this concept broken down so beautifully. This a gem. I because you realize that that the audience has to have the initial problem in the first place, your offer’s main goal is to solve that problem, and then your branding is the tool used to convey that your offer is the solution. Thank you guys so much for these conversations!

[aligeary]

I enjoyed this episode! Thanks for sharing, it was great hearing you both discuss how direct marketing and branding co-exist.

[yellowcommunicationconcept]

Great video Stephen.Thank you! Good discussion on the most relative topic today!

[Sahil-gtgy]

Hey Stephen,

I am BD executive in Crypto News publication.

I still don't know how to closing, what to ask to my prospect about project. How to convince them to publish a article on my publication. How to initiate chatting, How to convince them if they have already published on other publication.


Please make a video if possible

[amrshalabymusic]

I have a feeling that Brian Kurtz doesn't really have a deep understanding of what Branding really is. Branding is not "the creative".