Top 10 WORST Marketing Fails of 2020 😬 *CRINGE*

10 Terrible Promotions That Lost These Companies Millions of Dollars

These companies made some major marketing faux pas and branding blunders – that cost them millions. In today's video, I'm sharing the top 10 WORST marketing fails of 2020. 😬

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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?

The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.

Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...

She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…

That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS YouTube channel 🙌

To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…

And get more messages that matter to the masses.

It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.

We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…

And we want to help YOU do the same.

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[monnytoth]

Thank you for this channel ♡ It's so inspiring! I just love your content so much! Thank you!

[AdityaMBharadwaj]

The funniest super cringe think was the ad on THIS video was Glow & Lovely bragging how they are not politically incorrect anymore! :'P

[jacquelinedunn]

I am shocked!! Because all I watch is Netflix and Amazon Prime, I never see ads. Truly cringeworthy!

[natashasurvivallady]

Definitely the Volkswagen one, because of all of the background they already have, the sheer lack of foresight, and the social climate they released it into.

[JasperNomis]

Omg Darlie toothpaste is still popular. Whenever I visit Taiwan, it's still stocked in the shelves of every market. The motto is something like, "make your teeth as white as a Black person's."

People genuinely believe that stereotype, because there are very few Black people in eastern Asia. The only time they ever see a Black person is when they are on a photoshopped ad or commercial.

[SarahWayte]

I know I shouldn't but I totally snorted with laughter at Giant Food's super spread booboo! Wow! Just wow!

[soorajsnair]

The Fair and Lovely product issue was technically colourism. It's primary market, India, is rampant with stigma on the basis of colour. The ad basically promoted dark-skinned Indians to try and be as fair as their fellow Indians.

[cindytucker]

OMG! The one that got to me the most is definitely the toothpaste. A very close 2nd is the Volkswagen commercial. Alex, thank you for being you and shining a light on these things.

[jonathanlorio]

This is the video I didn’t know I needed ❤️

[NumberCutie]

Wow, I can't believe Volkswagen's ad. That's insane!

[DemureSpectabilis]

Bad ads like these are a blatant reminder that more people from different backgrounds need a seat at the table, and when they have one, peers should listen to them.

[digitalentity]

I miss Aunt Jemima :( That syrup was the bomb.

[siubhangreen]

Always love your videos, but just have to clarify, NZ (where I live) isn't really 'right next door' to Australia :) Never saw the Dominos ad so can't comment on it but I can confirm that Australia and NZ, whilst in Australasia, are two very separate countries. As for the other ads, oh dear, what were they thinking?

[Rapindustry]

Hey Alex! Thanks for this amazing video and I just have a quick question for you - How do you convience client and make them believe in your idea and opinions? I mean I was offering a service of about page copywriting. And when I looked my client website's about page, he had written everything about him and his qualifications but he didn't mentioned any benefits of hiring him as web developer, so I suggested him that I'll write another copy and you can use that one and can add your current content as a resume at the end of about page. But he said no and I know it will cause trouble in getting leads. So how do you handle such client who doesn't listen to you and they just want to get their job done. Even though you know that this thing that you're offering will work?

[newsletterswipe]

That's great content from an experienced marketer. Love it.

[simonetjeinfriesland]

Oh my gosh, how could Volkswagon be that blind?!

[yuvrajdadheech]

Alex, I got you and your beautiful face. But I'm driving nuts for a simple thing. I'm making my own portfolio website, and I don't know if I should make multiple price templates or just keep a fixed price. Please guide me the mother of copywriting, show up!

[ximenapuentebahnsen]

Amazing videos! what tools do you recommend to make videos as professional as yours?

[KiddJReap]

Awesome video! I wish we could’ve talked about Gillette... but I think that was back in 2019 lol

[shrutidugar-webofwords]

Definitely Volkswagen ad! What did they think about approving the ad? That it'll spread harmony?