The Future of Digital Customer Experience - Top 3 Trends

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The future of digital customer experience is decentralized, community-based, and will happen over live commerce. Let's take a look at top 3 trends of customer experience in the new future: decentralized, community-based and live commerce.

Featuring examples from Starbucks, Oatly, Pelonton, Taobao.

Sources:

⏰TIMESTAMPS⏰

00:00​​​​ - Intro
01:16 - Trend 1: decentralized customer experience
02:38​​​​ - Trend 2: shared community experience
03:45 - Trend 3: live commerce brings us one step closer to real-life shopping experience

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I Wonder to what extend we already have personalized CRM reward systems, such as we see in the hotel branche - gold club member cards etc - rewarding retuning/regulars w gifts and discounts - now that online shopping has been spiraling upwards in pandemic times.

MimiSoet